Microsoft Says Blu-ray Holds No 360 Value

Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”

Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”

We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.

Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.

They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.

“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)

Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).

It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.

Which is fine, we like games.

0 thoughts on “Microsoft Says Blu-ray Holds No 360 Value”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Gaming Podcast 129: My WalkmanGaming Podcast 129: My Walkman

This week is full of crazy energy. We seem to have gone 100% Sony on news chatter but we level that out with some great community feedback about our question of the week. We hit a little Burgertime action in our gaming flashback and bust through some Data East company history.

  • podcast-200x200Analyst says Sony Motion Control beats MS Natal
  • Sony dropping the PS3 price?
  • EA heading for a takeover?
  • Sony backing Home
  • Sony making a PSP Phone?
  • Sony Exclusives not anything great

This week we’re asking the question, what is your favorite end-boss in a video game from todays games to the past classics?

Star Wars Galaxies Shutdown BacklashStar Wars Galaxies Shutdown Backlash

Despite the announced shutdown of Star Wars: Galaxies and the approaching new Star Wars-based MMO Star Wars: The Old Republic, loyal subscribers don’t want Galaxies to end. They’ve begun a petition to try to convince Sony to let the MMO live on as a free-to-play MMO.

The petition asks Sony to convert the game to a ‘freemium’, microtransaction-based MMO, and that Sony consolidate players onto a smaller number of servers and facilitate character transfer to reduce operational costs in order to keep the game running. The petition has already gotten thousands signatures in a few days.

One of the petition leaders posted:

We are not your typical gamers.

We are not a commodity.

But if you look at the recent decision by Lucasarts to shut down Star Wars Galaxies, you might be inclined to think we are both of those things. Lucasarts thinks that we are a non-perishable commodity that can be shoved into a shipping crate and moved down the road to their next project. That is not the case. Not even close.

We are a vibrant community. We have seen our ups and downs, but we are only stronger because of it. We have endured all manner of broken promises and misleading “improvements” to this game, and throughout all of it, we have continued to build our community, and show support and loyalty to this great game. But we didn’t do it because of a game. We did it because of our community here.

(more…)

Episode 318: Do Androids Dream?Episode 318: Do Androids Dream?

This week’s podcast is full of Android-based console goodness – or badness, depending on your opinion of them. This week’s Gaming History looks at the Nintendo GameCube.

This week’s news includes:

  • Ouya game developers sound off on disappointing sales numbers
  • Nvidia plans July 31st launch of the Shield
  • Telltale Games confirms Clementine returns to The Walking Dead
  • Star Control now owned by Stardock
  • Battlestar Galactica writer/producer collaborating with Sony Santa Monica

All this and Listener Feedback, as well as the Question of the Week: “What is your favorite first person shooter of all time?”