E3 Brings Back The Booth Babes, oh, and Developers

e3As not to be shown up by other conferences, E3 is bringing back the booth babes, the glitz, the glamor and the publishers and developers. All but NCSoft is reported to be making it to E3 this year and they’re opening up registration again, without having an invite only exclusive club.

Is it really that easy to breath life back into E3? It makes me question why they changed it to begin with as developers and publlishers were the ones reported to not want to spend the millions of dollars in cost to obtain a few extra eyeballs on their products. We all contemplated mini-conferences with each major developer to take the place of the big E3 where each confierence would focus on just a few small brands.

Now, we’re heading back to the way it always was… isn’t this what the big boys were trying to avoid? Apparently not, because they’re all signed up and ready to return and hype their product. Perhaps these same developers saw some falling trends and realized E3 is needed to push their new games?

Sony, Nintendo, Microsoft and all their friends are back again to battle, this is like a long awaited Street Fighter sequel. The new Super Smash Bros Brawl of press events with the hot chicks in tow hoping to flash the lights upon their awesome next greatest game development.

Will this really reinvigorate the conference? Will it cause other conferences like TGS and GDC to lose attendance this year? We know many mainstream press folks are sighing as they realize they’re going to all have to show up and really work the show, for them this is business and ratings. While a few of us are impressed by the anime clad chicks, most of the folks there are actually working for a living.

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Microsoft, Sony and Nintendo have great visions for their consoles, they all strive to stand out from their competitors. Nintendo’s key initiative is to get non-gamers on board and provide the world with something a little different while Microsoft’s concept is to get a 360 into the hands of all gamers and build a huge community. Sony’s selling point? Graphics.

When it comes to standing out amongst the other consoles, Sony cannot compete with the Wii‘s quirky cuteness and Xbox 360‘s one-year lead on sales, games and overall functionality. They were late to the game because of technological advances in Blu-Ray and overall graphic horsepower. They’re providing a console that will still look “teh awesomes” ten years down the road, similar to the attack plan of the PS2 product which still sells today.

Sony’s Scott Steinberg, Vice President of Product Marketing for SCEA had nothing but great things to say about the console he’s marketing…

“I think that we’re seeing, graphically, PS3 games starting to create some distance and some of the other competitors are going to feel that they’re getting long in the tooth, looking quite dated, because they haven’t created that ten-year vision from a horsepower standpoint” (psu.com)

Really? Does anyone look at the Xbox 360 and say “this thing looks dated.” Each new title release continues to look more advanced and more graphically appealing than the last. Sure, Resistance 2 looked graphically epic, but the title isn’t on the shelves yet. As a matter of fact, very few PS3 titles are on the shelves when it comes to graphically appealing titles everyone wants.

As Nintendo has proven, it’s not always about the advanced graphics but the fun value and access to many titles across many genre’s of gaming. We’re happy about a nice 10-year vision but there is a reason classic games like Pac-Man, Missile Command and Galaga are still talked about and played by gamers: simple and fun.

Microsoft may not have a ten year vision, this is true, but I’d rather have a hot console I can play for the next six years than own a more expensive console with few games until its third year of life. The PlayStation 3 has been beating the Xbox 360 sales in 2008, is this too surprising given the fact that the Xbox 360 was out a year ahead? Sales aren’t always going to be rosy and over the top (unless it’s the Wii).

Rather than concentrate on how many more consoles the PS3 has sold compared to the 360, look at how many Wii consoles have sold to the graphically superior PS3. Perhaps Sony should speak less to the gamers about how awesome their console is and speak more to the developers so we can get titles worth buying for the console. Gamers only win when a console has games for them to play.

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