Ghostbusters Benefits From Activision Banishing

ghostbustersBad economic times mingled with company acquisition spells disaster for many game titles but the story ends well, we hope, for Ghostbusters. The game was slated for a Holloween release, last year, but was given the boot by Vivendi when they merged Activision and Blizzard. There is only so much room for projects and management when two companies combine, Ghostbusters was given boot.

Atari picked up the franchise once it was slammed to the cutting room floor and the team has since been given a second chance. Not only did Atari give them access to a channel for publishing, they asked the developers for a wish-list of things they could have done different. They then granted all the changes, in effect, giving the developers a second chance to update the title and make the story telling and game better than it would have been if they hit their original date.

Being picked up by a developer and being given the chance to update the game in ways you really only had dreamed means we, as gamers, will be getting the real title. The biggest factor for a crappy game is the time and money to get the job done. Unfortunately time and money are in constant battle with money usually arriving as victor.

Now, developers are being given the time to do it right at the expense of a little more money in the investment. A once in a lifetime change that could put a “would be” dead franchise in the top spots.

(Thanks, BlendGames)

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Once upon a time, Activision Blizzards CEO Bobby Kotick kicked a few franchises to the curb: Riddick and Ghostbusters. No doubt, this was a result of the Activision and Blizzard merger requiring some resources to the merged together while others were cut from the lineup. Phil Harrison, the new big suit at Atari/Infogrames has raised these little birds from the ashes with a dream to build them into 100-million dollar franchises.

While Bobby Kotick said the titles, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises,” Phil Harrision sees it as a personal challenge to prove him wrong.

“What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels. If that’s his benchmark, then fine — and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.” (1up)

In many ways, this is the difference in attitudes from a large firm compared to a smaller firm with strong goals and a vision for success. Activision Blizzard is big now, perhaps the biggest publisher in the industry, they can’t be bothered with minuscule 80-million dollar franchises. Others, like Atari, strive to take a title from nothing to something of greatness. Granted, Atari’s failed in a lot of franchises, but with their new ex-Sony executive behind the helm things could turn around and this might be the first step.

Most of the best game franchises in existance today started from nothing but a dream. Big publishers don’t have time to dream, they’re too busy making money off the fanboys of their current franchises.

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