Small Games Make Big Waves

The game industry is doing “okay” in this bad economic time compared to other industries.  Primarily, Nintendo is rocking the house with their games, hand-held’s and consoles while mobile developers are showing some great successes in the industry. Many success stories in our industry are based on small titles, downloadable games of the more “casual” style while a few larger titles are experiencing slower than expected sales trends.

wiiwareWe’ve mentioned this in the past, but the tough economy gives many smaller developers great opportunities for success. While big publishers struggle to look good in the eyes of the investor, tiny developers can produce quality titles for minimal cash investment and time to market. Ten years ago, smaller developers tried to compete with the big boys making larger titles, cloning successful titles or simply asking investors to put it on the line for their game. Today, developers can create a small iphone app, a cute WiiWare title or exploit the XNA efforts of Microsoft for Xbox Live Arcade and actually have a chance.

There are still challenges with these smaller developers when working in the WiiWare and XBLA publishing channels, your game marketing and promotion becomes highly reliant on Nintendo, Microsoft or Sony for PSN. Tom Prata, senior director of Nintendo of America talked to Gamespot about this issue:

“Finally, there’s the problem of promotion. It’s not enough to make a great game if nobody notices it. Prata specifically said Nintendo will be devoting more resources to support the promotion and development of WiiWare games in the future.” (gamespot)

Of course, in the world of smaller game titles and downloadable casual games, you’re going to be at risk of finding a lot of “shovelware” — products that are only released to make a quick dime, often based on some license or popular theme/character. The great game titles will, hopefully, rise to the top and show themselves off amongst all the wanna-be money makers.

Those smaller developers putting a huge passion into their titles actually have a chance in this new industry trend. Game makers, internationally, now have a chance to grasp a small piece of the industry and make their dreams come true. The core audience may see this as a trend of noisly low quality titles, but I believe the industry needs this change to grow a new generation of developers based on niche interests.

While many can wait for their next release of Madden the rest of us will continue to spend a little money to see what the future innovators are going to be bringing to the table.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 385: Beginning of the EndEpisode 385: Beginning of the End

This podcast marks the beginning of the end of Paul’s tenure as a regular co-host, as he will be leaving at the milestone episode 400. He and Jonah both bemoan the loss of last week’s taping, as it had laughter, tears, outrage and a long comic book conversation, but this episode more than makes up for it with items that make Paul squee.

The news includes:

  • Portal, Doctor Who, The Simpsons and more confirmed for Lego Dimensions
  • Report: Xbox One 60fps game DVR capture goes live
  • Nintendo partners with Universal Parks to create themed rides and attractions
  • Microsoft teases big Rare reveal at E3

All this and some nifty Listener Feedback.

Episode 399: On the PrecipiceEpisode 399: On the Precipice

Only one more episode til the landmark episode that will see Paul ending his tenure as a regular podcast host in this lengthy episode after the week off. The banter is so off the charts, over an hour had to be cut and will be available in a future outtakes episode – as Paul and Scott agree to do a special Dr. Who episode in the near future too. Oh, and Jonah lost his day job.

The news this week includes:

  • Nintendo names a new leader after sudden death of CEO
  • Nintendo partners with Niantic Labs for Pokemon on mobile
  • Hi-Rez Studios: Players make the content everyone is trying to monetise
  • Frostbite: the PS3 CELL retarded the industry significantly
  • Windows 10 on Xbox One is called “OneCore

We need listener feedback for Paul’s goodbye next episode, so write in and let us know what you remember most about Paul!

Wii Friends Codes, Not PerfectWii Friends Codes, Not Perfect

Satoru Iwata, president of Nintendo has gone on record with his thoughts of the Wii friends code system. He’s a father, with a daughter, so he’s letting his own personal judgment get in the way of a good community built game system.

In talking about the open access of the Internet he said, “I as a father do not feel like allowing my daughter be engaged in that kind of world.” He’s more inclined to protect his children from the dangers of the Internet and random (often insulting) people by requiring a 1:1 paring with real friends.

For many gamers the Wii friends code system is far from perfect. It’s so far from perfect its a barrier to entry and any form of fun on the console platform. Nobody is against protecting their children, a parent will be the first to admit they’re desire to protect their kids over all else, but clearly someone isn’t thinking outside the box on this topic.

The only way to protect your children is to enforce a large numeric key which you must hand deliver (or e-mail) to your friends in order to play? We’ve got more creative enforcement in child safety on our TV sets using the VCHIP which allows parents to password protect certain television programming.

(more…)