When we invest in a new video game we want to feel satisfied by the content supplied in the game, we want to know we’re getting our moneys worth in the investment. Publishers, on the other hand, want us to keep our old games so they stay out of the used market. A publisher does not make a dime on used game sales. Their primary weapon to stop game sales? Downloadable Content (DLC).
1. Publishers Spend Lots on Marketing
A great example being GTA IV, hardcore gamers have a short attention span and live on hype more than physical games. Today, games live in press releases, demos, cinematic and live gameplay footage at conferences and on the web. Then, a game hits the shelves and sells millions of copies for a week or two before it’s forgotten. Publishers have marketed their game well, spent thousands on conference booths, streaming video bandwidth and rushing game demos through development and testing cycles early to get eyes on their titles.
Let’s face it, gamers that scrambled to buy Grant Theft Auto IV have moved onto the next big title or have decided to go outside for some fresh air (probably the former). Hardcore gamers consumes games like candy, sells them off for store credit and works towards their next purchase.
2. Publishers Want Loyalty
DLC breaths new life into old games, making them remain valuable for months after the hype and excitement has died. We’re now spending USD $60.00 for some of these new “current generation” game titles for a few days or weeks of excitement. Free downloadable content brings new reasons to play our “old stale” games and allows us to feel comfortable about our 60 bucks spent on a title.
Rainbow Six Vegas 2 is receiving a new “Fan Pack” for gamers to re-energize themselves about the “old” sequel to Rainbox Six Vegas. A game released in March is considered old by gamers, probably rarely played on Xbox Live anymore and needs something to keep the fans interested. This helps build loyalty to your product so the next franchise title which is released has a better chance of being purchased by your fan base because they can look forward to additional free content in the future.
3. Publishers Hate Used Games
Publishers are helping stick those games in the hands of the gamers for a longer period of time by supplying free add-on packs. Why would you re-sell your precious title back to the store when you could hold it and wait for potential DLC?
Publishers receive no revenue from the resale of a video game so it’s in their best interest to keep it out of the used markets. If there is a chance your beloved game will receive new features, at no cost to you, wouldn’t you hold off from selling it to see what’s coming?
Once a gamer has sold their title to a retail chain for pennies they’re unlikely to re-buy the title with the typical 80% markup when DLC arrives. They may opt to borrow a friends copy or rent the title rather than re-purchase it; neither fair well for the publisher in terms of revenue.
Games are expensive. Consumers must be wise to the best value in their video game titles and publishers want you to choose them for your gaming entertainment. Competition is high, profit margins are low and the market is all about sales volume. Publishers want repeat customers, people who feel their games are valuable before and after the purchase and are willing to share their loyalties with others.
Do you collect old console games, or do you sell them off to game stores and/or eBay? Would you consider holding off a sale if there was a great chance of new downloadable content?
Nintendo Wii Rumor: Price Rollback
After having to listen to all the podcasts from episode 136 onwards to catch up due to being busy preparing for university and putting together my new gaming rig (Core i7 baby!), I can finally write an answer to a Question of the Week!
And so, without further ado, the first game that truly terrified me (and in many ways the last) was ‘Alien Trilogy’ for the PSX. Not in retrospect a very scary game, but I was only about 7 or 8 at the time and the game was rated as an 18… Not sure why I was allowed to play it. But after then, I never really got scared from games. Some games (like Systemshock and the Half Life games) managed to create a dull feeling of dread and foreboding, which in many ways is more ‘entertaining’ than straight shocking fear. In recent years the only game that managed to make me properly jumpy was when I was playing the Fear 2 demo, but the shock-factor soon wore off. None of the classically ‘scary’ games such as Resident Evil or the Silent Hill series ever scared me in the remotest, more often than not they merely bored me and so I got into the habit of simply ignoring games whose primary selling point is to create brown-trousered audiences…
As always, thanks for a brilliantly entertaining podcast, cheers and peace!
P.S: Monty Python quotes are always welcome… He’s not the Messiah!
After having to listen to all the podcasts from episode 136 onwards to catch up due to being busy preparing for university and putting together my new gaming rig (Core i7 baby!), I can finally write an answer to a Question of the Week!
And so, without further ado, the first game that truly terrified me (and in many ways the last) was ‘Alien Trilogy’ for the PSX. Not in retrospect a very scary game, but I was only about 7 or 8 at the time and the game was rated as an 18… Not sure why I was allowed to play it. But after then, I never really got scared from games. Some games (like Systemshock and the Half Life games) managed to create a dull feeling of dread and foreboding, which in many ways is more ‘entertaining’ than straight shocking fear. In recent years the only game that managed to make me properly jumpy was when I was playing the Fear 2 demo, but the shock-factor soon wore off. None of the classically ‘scary’ games such as Resident Evil or the Silent Hill series ever scared me in the remotest, more often than not they merely bored me and so I got into the habit of simply ignoring games whose primary selling point is to create brown-trousered audiences…
As always, thanks for a brilliantly entertaining podcast, cheers and peace!
P.S: Monty Python quotes are always welcome… He’s not the Messiah!
*clears throat* Okay, I was going to ask Jonah to back me up on this, but why drag him into my nitpicking, right? ‘;D
The resolution issue? Is not an issue. If you have a 1080p HD screen, it doesn’t matter whether your viewing area is 24 inches or 60 inches, you’ll get the same number of pixels. So the bigger the screen, the less tight those pixels (if they even call them that on TV screens) will be. The spoilage I alluded to is not so much console-related (considering the only console I have is a Wii), but rather the PC*, which has been “Hi- Def” resolution for about a decade now. ‘;D [* – Or the Mac, if you like.]
Maybe PS3 games scale up well on 50 inches, but I’m sorry to say that I don’t really know firsthand. ‘:( *sniff*
Of course, if your basement (er, gaming cave) is HUGE, then you can sit far enough away for it to still be enjoyable.
BTW, by “whatever’s ideal for Natal,” I of course meant an exact replica of the living room used in Microsoft’s tech demo/video, just off to a corner of the imaginary gamer cave (which I admit I got carried away with, but I thought I heard Don say money was no object, which I took a bit literally. [Or perhaps I just ran with the cave metaphor a bit far, since caves are typically for hibernating. ‘:D]
*clears throat* Okay, I was going to ask Jonah to back me up on this, but why drag him into my nitpicking, right? ‘;D
The resolution issue? Is not an issue. If you have a 1080p HD screen, it doesn’t matter whether your viewing area is 24 inches or 60 inches, you’ll get the same number of pixels. So the bigger the screen, the less tight those pixels (if they even call them that on TV screens) will be. The spoilage I alluded to is not so much console-related (considering the only console I have is a Wii), but rather the PC*, which has been “Hi- Def” resolution for about a decade now. ‘;D [* – Or the Mac, if you like.]
Maybe PS3 games scale up well on 50 inches, but I’m sorry to say that I don’t really know firsthand. ‘:( *sniff*
Of course, if your basement (er, gaming cave) is HUGE, then you can sit far enough away for it to still be enjoyable.
BTW, by “whatever’s ideal for Natal,” I of course meant an exact replica of the living room used in Microsoft’s tech demo/video, just off to a corner of the imaginary gamer cave (which I admit I got carried away with, but I thought I heard Don say money was no object, which I took a bit literally. [Or perhaps I just ran with the cave metaphor a bit far, since caves are typically for hibernating. ‘:D]
Interestingly enough, there’s an Amstrad emulator for the Wii!
http://wiibrew.org/wiki/Wiituka
(I mention this only for educational purposes, since everyone knows that it’s wrong to install unauthorized software onto a Wii.)
“Don’t Abuse Your Wii! Keep It Clean.”
Interestingly enough, there’s an Amstrad emulator for the Wii!
http://wiibrew.org/wiki/Wiituka
(I mention this only for educational purposes, since everyone knows that it’s wrong to install unauthorized software onto a Wii.)
“Don’t Abuse Your Wii! Keep It Clean.”
Two things about the original Pirates you didn’t mention:
1. You needed the cloth map to find out where you are, because you have to use a sextant to figure out how high the sun was in the sky at noon. (Now it’s just automatic.)
2. You could be the only member of your crew left during a fight, but so long as you defeated the other captain, you won. Picture you fighting a captain while 200 sailors are standing around watching. heh
Two things about the original Pirates you didn’t mention:
1. You needed the cloth map to find out where you are, because you have to use a sextant to figure out how high the sun was in the sky at noon. (Now it’s just automatic.)
2. You could be the only member of your crew left during a fight, but so long as you defeated the other captain, you won. Picture you fighting a captain while 200 sailors are standing around watching. heh