2M Users Sign Up for COD: Elite Beta

June 14, 2011June 14, 2011| Jonah FalconJonah Falcon| 0 Comment| 1:12 am
Categories:

Activision’s Dan Amrich posted in his One of Swords blog that two million users have signed up Call of Duty: Elite‘s beta, who said the number “blew his mind” when “they hit that number in less than two weeks. That should give the dev team at Beachhead plenty to work with to kick off the beta, which officially starts July 14.”

“The official start of the beta is a month away, so there’s still plenty of time for you to sign up. When the studio head at Beachhead said this would be a live beta, he was not kidding — your participation really can make a difference in how Elite evolves,” added Amrich, “And don’t be discouraged by the big number, thinking you shouldn’t bother because they already have enough people — two million volunteers among 30 million Call of Duty players is a small amount. More would be even better. Once you’ve signed up, just watch your email inbox for an invite.”

The 2M beta applications aren’t necessarily an endorsement for Elite. Rather, users are probably curious to see the beta and if it pleases them. The paid subscription portion reportedly only represents 10% of Elite, anyway, and is aimed at more “professional” and “hardcore” gamers, aka clans.

Users can apply for the beta here.

0 thoughts on “2M Users Sign Up for COD: Elite Beta”

  1. I still don’t like COD: Elite.

    Here’s the deal: each time I see a profit scheme based on a service, I see a margin compression opportunity.

    I’ll explain a bit further: when somebody asks money because of the content they built (like DLC) I don’t have an issue. It’s somebody’s effort, they should get payed.

    When somebody asks money in return of a service (99% of the cases provided by a server/machine/automated process), I see somebody else that will do that for less money, or even for free. I mean if that will get them extra customers, why not?

    In case of COD:Elite, I see an opportunity for Steam to improve. And I will love to hear from this new service (for elites :P) in 2 years from now.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Microsoft’s High Hopes Holiday LineupMicrosoft’s High Hopes Holiday Lineup

This year Microsoft believes they’ve got a heavy hitter lineup of titles starting around now until the end of the year including: Gears of War 2, Fable 2, Guitar Hero: World Tour, Rock Band 2 and Fallout 3. They’re also looking at Lips, their karaoke title with a casual appeal to bring on the sales figures this season.

What about the PlayStation 3? Some of these titles, such as Guitar Hero: World Tour and Rock Band 2 are not exclusives so both consoles have their chance, right? Microsoft’s looking at historical data on trends from Madden 2009 and see the 360 console out-selling the game even though it’s a shared franchise title.

Strong sales on the Xbox 360 suggest we’ll see those same sales this holiday season. Sure, the PlayStation 3 will get some big numbers thrown up but they may not compete on the same level as the Xbox 360.

All-in-all, Microsoft wants to toss up the one-million game units sold for the holidays, not including consoles we believe. That’s a strong holiday sales cycle if they can pull it off.

Even with economic downturns and financial markets doing poorly, entertainment tends to be something people are willing to invest. Will they pull it off? Will PlayStation 3 keep up?

Read MoreRead More

Microsoft Shoots for Number Two In Console WarMicrosoft Shoots for Number Two In Console War

Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.

Motivation? Sony.

“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)

Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!

The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.

Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.

I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.

If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!

While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).

Read MoreRead More