Activision’s Dan Amrich posted in his One of Swords blog that two million users have signed up Call of Duty: Elite‘s beta, who said the number “blew his mind” when “they hit that number in less than two weeks. That should give the dev team at Beachhead plenty to work with to kick off the beta, which officially starts July 14.”
“The official start of the beta is a month away, so there’s still plenty of time for you to sign up. When the studio head at Beachhead said this would be a live beta, he was not kidding — your participation really can make a difference in how Elite evolves,” added Amrich, “And don’t be discouraged by the big number, thinking you shouldn’t bother because they already have enough people — two million volunteers among 30 million Call of Duty players is a small amount. More would be even better. Once you’ve signed up, just watch your email inbox for an invite.”
The 2M beta applications aren’t necessarily an endorsement for Elite. Rather, users are probably curious to see the beta and if it pleases them. The paid subscription portion reportedly only represents 10% of Elite, anyway, and is aimed at more “professional” and “hardcore” gamers, aka clans.
Users can apply for the beta here.
The famous Michael Pachter, industry analyst has been drawing some strong connections between Xbox 360 gamers and the Netflix subscriber base since 360 launched their Netflix addition. Our family has seen the same thing, we signed up for Netflix a few days after it arrived on the Xbox 360 firmware launch.
I still don’t like COD: Elite.
Here’s the deal: each time I see a profit scheme based on a service, I see a margin compression opportunity.
I’ll explain a bit further: when somebody asks money because of the content they built (like DLC) I don’t have an issue. It’s somebody’s effort, they should get payed.
When somebody asks money in return of a service (99% of the cases provided by a server/machine/automated process), I see somebody else that will do that for less money, or even for free. I mean if that will get them extra customers, why not?
In case of COD:Elite, I see an opportunity for Steam to improve. And I will love to hear from this new service (for elites :P) in 2 years from now.