David Reeves, Sony Europe’s President said, “we simply have to suffer a little” when talking about the PS3, Europe and the competition. He was talking specifically about Sony’s loss of market share, mind-share and overall performance in the latest competitive console arena. While Sony’s president dismisses Nintendo as in a separate market, David Reeves said, “we’ve learned from Nintendo how to grow the market and move from hand-held device to device – they’ve done it brilliantly.”
What Sony may be dealing with is the fact that they’re not top dog in the latest battle for consoles. Europe has taken to the PlayStation 3 better than the United States and they’ve got plenty of fans in the region. There has been a recent upside to it all, some light at the end of the tunnel:
“PS3 games sales are up 53% and there’s a healthy 1.1m pre-order book for Killzone 2, the first of a new batch of IPs that Sony will be counting on.” (guardian.co.uk)
Although it’s reported the PSP says are down 15% and PS2 software sales are down 51%, at least the PlayStation 3 is filling in the gap for some of those losses. At some point you’d expect the PlayStation 2 to decline, gamers are probably migrating over to the new hardware.
They’ve got some things to be proud of:
- PlayStation Network increases revenues by 200% in 2008
- 55% of all PlayStation owners are on PSN
- 17.5 million PSN subscribers
- 53% rise in software sales on PS3
- Won HD format war
Unfortunately PS3 sales were down last quarter by about 9%, perhaps a response to the harsh economic times. And, of course, the fact that Sony’s VP’s are constantly defending their position in the market is a bit disconcerting. As David Reeves said:
“It’s like Ali v Foreman – go eight or nine rounds and let him punch himself out. We’re still standing, we’re still profitable and there’s a lot of fight in us. I don’t say we will land a knockout blow, but we’re there and we’re fighting.” (guardian.co.uk)
Sony is playing the defensive, guarding themselves against the punches of the competition. Nintendo making headlines for sales, Microsoft coming out of nowhere to try to build market share, while Sony holds out for the tenth round to win it in the end? We’re not yet sure if it’s Ali vs. Foreman or if Microsoft is the next Buster Douglas.
(Thanks, Guardian)
Apple cutting into
@GameStop developing console and PC game streaming
This is quite funny, since I remember Derrick and Jennifer talking about GameStop as the iconic brick-and-mortar type of shop, not willing to buckle up on the pressure put by digital distribution channels.
The big problem I see is the fact that now there are quite a lot of digital distribution channels: Steam, Origin, Desura, not to mention the console based ones. It got crowded, and getting a slice of the pie is (now) very difficult.
Now, in terms of streaming, the only competition is OnLive. They will need to do something differently, however, if they want to become top dog. I’m curious as to what will that be.
@Is the Xbox 720 chip set
Well, the technology is already there. Call it Sandy bridge or ‘fusion’, CPU+GPU+memory controller are here to stay.
The hardware technology was already tested (well, Intel had some issues with Sandy bridge …) and deemed suitable for marketing.
SoC means ‘System on a Chip’, meaning everything (CPU, RAM, ports etc) is on the same chip.
Jordan, I see the 720 as just a hardware upgrade of the 360. It will be (just like 360) still based on PC-like hardware, so I say the 360 games will be perfectly compatible with the 720. This means the 720 already has a good library.
The way I see it, Microsoft decided to steamroll the competition.
@industry is failing female gamers
I say put your money where your mouth is. Instead of complaining about the fact that the market represented by female gamers is not being properly exploited, I say take the opportunity and make a game that will bring you the moneyz 😛
My sister also loved UT. She also played Quake 3 and Medal of Honor: Allied Assault, but her arena of choice remained UT. Another game she liked a lot was the first Unreal game.
Back to the UT/Quake3/MOHAA, she also played them in multi player.
@QOTW
I take pretty much the same approach as Jordan. I don’t look at bullet points.
But, be it FPS or RTS, I want a nice, plausible story.