Once upon a time, Activision Blizzards CEO Bobby Kotick kicked a few franchises to the curb: Riddick and Ghostbusters. No doubt, this was a result of the Activision and Blizzard merger requiring some resources to the merged together while others were cut from the lineup. Phil Harrison, the new big suit at Atari/Infogrames has raised these little birds from the ashes with a dream to build them into 100-million dollar franchises.
While Bobby Kotick said the titles, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises,” Phil Harrision sees it as a personal challenge to prove him wrong.
“What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels. If that’s his benchmark, then fine — and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.” (1up)
In many ways, this is the difference in attitudes from a large firm compared to a smaller firm with strong goals and a vision for success. Activision Blizzard is big now, perhaps the biggest publisher in the industry, they can’t be bothered with minuscule 80-million dollar franchises. Others, like Atari, strive to take a title from nothing to something of greatness. Granted, Atari’s failed in a lot of franchises, but with their new ex-Sony executive behind the helm things could turn around and this might be the first step.
Most of the best game franchises in existance today started from nothing but a dream. Big publishers don’t have time to dream, they’re too busy making money off the fanboys of their current franchises.
@GameStop developing console and PC game streaming
This is quite funny, since I remember Derrick and Jennifer talking about GameStop as the iconic brick-and-mortar type of shop, not willing to buckle up on the pressure put by digital distribution channels.
The big problem I see is the fact that now there are quite a lot of digital distribution channels: Steam, Origin, Desura, not to mention the console based ones. It got crowded, and getting a slice of the pie is (now) very difficult.
Now, in terms of streaming, the only competition is OnLive. They will need to do something differently, however, if they want to become top dog. I’m curious as to what will that be.
@Is the Xbox 720 chip set
Well, the technology is already there. Call it Sandy bridge or ‘fusion’, CPU+GPU+memory controller are here to stay.
The hardware technology was already tested (well, Intel had some issues with Sandy bridge …) and deemed suitable for marketing.
SoC means ‘System on a Chip’, meaning everything (CPU, RAM, ports etc) is on the same chip.
Jordan, I see the 720 as just a hardware upgrade of the 360. It will be (just like 360) still based on PC-like hardware, so I say the 360 games will be perfectly compatible with the 720. This means the 720 already has a good library.
The way I see it, Microsoft decided to steamroll the competition.
@industry is failing female gamers
I say put your money where your mouth is. Instead of complaining about the fact that the market represented by female gamers is not being properly exploited, I say take the opportunity and make a game that will bring you the moneyz 😛
My sister also loved UT. She also played Quake 3 and Medal of Honor: Allied Assault, but her arena of choice remained UT. Another game she liked a lot was the first Unreal game.
Back to the UT/Quake3/MOHAA, she also played them in multi player.
@QOTW
I take pretty much the same approach as Jordan. I don’t look at bullet points.
But, be it FPS or RTS, I want a nice, plausible story.