Now that Activision has merged up with Blizzard all under Vivendi it’s time to consider what to do with all the additional overhead, management, internal studios and sheer amount of people working on projects within their organization. In other words, it’s time to trim the fat and get leaned out for the long haul.
This isn’t unexpected news, the only way to grow more effective as a large company is to remove some of the access baggage that can slow you down and let your competitors take control. This is a sad job which nobody takes pride in (most normal people anyway) but it could mean the difference between rising to the top and sinking like a brick.
“We are focused on improving efficiency across the combined organization and are concentrating on businesses where we have leadership positions that are aligned with Activision Publishing’s long-term corporate objectives,” Activision Publishing CEO Mike Griffith said in a statement. (gamespot)
It’s important to be aggressive as a large company, just like you would be as a startup company. There is a reason startup companies grow into powerful competitors that win, grow and eventually become (or be purcahsed by) larger companies.
As part of this move some staff will be migrated to new projects, persumably reporposed into other divisions or allowed to find new jobs somewhere else. This is called “realignment” by those in the management organization, and currently those up for realignment are:
- Radical Entertainment (Prototype, Crash of the Titans)
- High Moon Studios (The Bourne Conspiracy, Darkwatch).
- Massive Entertainment (World in Conflict, Ground Control)
- Swordfish Studios (50 Cent: Blood on the Sand, Cold Winter)
These realignments along with other organizational changes will effect a few working game titles:
- Brutal Legend
- Ghostbusters
- Wet
- Chronicles of Riddick: Assault on Dark Athena
- World at Conflict: Soviet Assault
- 50 Cent Blood on the Sand
- Zombie Wranglers
- Leisure Suit Larry: Box Office Bust
- Several Xbox Live Arcade titles
At this point we’re not sure which, if any, will continue to be developed under Activision and which will be sold off to other companies or retired. Surely, those money making titles will be sold off if Activision has no plans to finish them.
Again, it’s hard to consider this a bad decision. This is a decision of growth over having too many “Cooks in the kitchen” making soup. It’s better to have rock solid titles of epic proportions than a large pool of mediocre titles with minimal sales and bad reputations, and that’s why they spend a lot of time in the office working on this and having a type of office chair for long hours on a computer is really helpful in this area.
It’s not that the titles they’re questioning are necessarily bad, but are not the leading titles in their space and are should be either given a stronger team to work on them or retire them entirely. To build a stronger team with passion and direction it might be best to sell the franchise(s) to other organizations so they can do it right with time and attention to detail.
(Thanks, gamespot)
@EA selling virtual car for $100:
I was initially shocked, but then I remembered previous examples: Battlefield Heroes rents virtual weapons for real money, WoW has players selling in-game gold for real world currency. Heck, TF2 has a whole economy based on virtual goods.
All these examples point out that there is a lot of spare cash, and enough people having it are willing to spend it on whatever they feel it is valuable.
Hey, Jordan, I proposed a similar measure (tax sales from virtual goods) in episode 240 😛
@Modern Warfare 3 beats Avatar:
Well, I wouldn’t say that the gaming industry beats the movie industry, just based on one game. I think we (or at least I) will need to check more numbers.
One thing to be noted though: Activision made that money, not the original dev team (they left Activision after MW2). So, I’m sorry to say that, but the devs just found out how easy they can be replaced, without major losses from the company …
@Move to next-gen is “terrifying“:
… really? PCs already are next-gen, they always were. And the XBox is always very close to the PC, because of the hardware and software similarities. Terrifying? Yeah, but only for Sony and Nintendo, because they failed to understand the importance of a good platform/framework/API.
@Man sues Sony for ToS update forbidding suing:
Ha ha ha! 😀
Well, you can always choose to not use the console … As for Microsoft doing the same thing (forbidding class action suits), shame on them.
As for the size of DynamicJul’s country, yeah, there are a lot of small countries: Monaco, Lichtenstein, Faroe Islands, San Marino …
@QOTW: a game in the STALKER universe.
:)) so apparently there will be no show until mid January … anyway, Merry Christmas and Happy New Year!
My country is the actually the small island of Malta.
@Naughty Dog: Move to next-gen is “terrifying“: I think that if the PS4 is released in the near future, it will have a launch just as hard as the PS3. Just like Naughty Dog, I think that developers have only just started using the PS3 to its extent and anything new will definitely be a challenge.
@Nintendo only showing E3 Wii U demos at CES 2012: I don’t think this really means anything. I think that they’re just holding everything for E3. First of all, I think that E3 is the most known and the hype that would come from releasing all the information in a few hours would be much greater rather than if they released it over a couple of months.
@QOTW: As far as games that have already been announced, it’s Mass Effect 3. I have already pre-ordered it and hope that it will get me through my GCSEs without me playing any other games.
@Next-gen Hardware:
Maybe they’re skipping a few numbers and working on the PS9 from the PS2 days (http://www.youtube.com/watch?v=jRJXLu3YVpM).
@Paul: Congrats on the move and reuniting with your partner. It’s great to hear queer perspectives on gaming, and I think a lot more people should be coming out as gaymers. 😛
@ ea selling virtual car for $100
I’m not surprised coz most companies do this ,i mean they won’t lost anything physically and its just virtual
@ modern warfare 3 beats avatar
This doesn’t prove that gaming industry is better than the movie industry ,its just one game
@ qotw
I’m most interested in the upcoming transformers game
I wish my classmates know what’s the difference between a flashgame and a title coz they keep teasing that I don’t know games but they’re wrong ,wth they think godswar is a cool game and they compare it to world of warcraft wtf ,btw godswar is a Facebook game mmorpg
@ ea selling virtual car for $100
Yeah virtual items purchases can get real crazy, specially in Online worlds with micro transactions.
About the Entropia Universe space resort the article refers to, it matters to say that those real estates are sources of income. Other players pay a % of their revenue generated on the asteroid. The estate owner could also sell shops and apartments to other players. “Neverdie” announced a few years back that just 6 months after the purchase of the asteroid, he and his investors were already on profit. Personally I felt worse when I saw people spending 30k $ in a handgun.
@ Next-gen and Naughty Dog its not the first time a developer comes out and expresses concerns about how fast we’re moving to a possible next generation of consoles. I think it was last year that Ubisoft said that every time a new generation of consoles comes out, games get more expensive to develop.
Game developers and publishers would like a few more years in this generation before bumping up the investment.
@Star Wars Old Republic
Nice to see its going well for them, but this game was a huge disappointment for me. I was kinda hoping for a massive sandbox mmo like SWG but ah well, just another game that doesn’t really bring anything new other than the conversations with multiplayer.
@Question of the week
Since Skyrim is already here, I’ll go and say Darkfall 2.0 if it ever gets released. Darkfall is a mmorpg sandbox-ish game, with full open pvp and full loot. It is a brutal game where you never feel safe, where you loose whatever you were carrying if someone kills and loots you. One of those games that tried to follow the steps of Ultima Online.