Merry Christmas and Happy Holidays – did you get what you wanted this year?
Let us know what you got from your loved ones.
We have a few fun reward tiers – our most hardcore fans will definitely want an MP3 of one of the crew or any of the crew recording a voice mail or answer machine outgoing message, or the entire podcast bantering for a few moments. There’s also the requisite T-shirt, which will have the awesome Gaming Podcast logo.
When we invest in a new video game we want to feel satisfied by the content supplied in the game, we want to know we’re getting our moneys worth in the investment. Publishers, on the other hand, want us to keep our old games so they stay out of the used market. A publisher does not make a dime on used game sales. Their primary weapon to stop game sales? Downloadable Content (DLC).
1. Publishers Spend Lots on Marketing
A great example being GTA IV, hardcore gamers have a short attention span and live on hype more than physical games. Today, games live in press releases, demos, cinematic and live gameplay footage at conferences and on the web. Then, a game hits the shelves and sells millions of copies for a week or two before it’s forgotten. Publishers have marketed their game well, spent thousands on conference booths, streaming video bandwidth and rushing game demos through development and testing cycles early to get eyes on their titles.
Let’s face it, gamers that scrambled to buy Grant Theft Auto IV have moved onto the next big title or have decided to go outside for some fresh air (probably the former). Hardcore gamers consumes games like candy, sells them off for store credit and works towards their next purchase.
2. Publishers Want Loyalty
DLC breaths new life into old games, making them remain valuable for months after the hype and excitement has died. We’re now spending USD $60.00 for some of these new “current generation” game titles for a few days or weeks of excitement. Free downloadable content brings new reasons to play our “old stale” games and allows us to feel comfortable about our 60 bucks spent on a title.
Rainbow Six Vegas 2 is receiving a new “Fan Pack” for gamers to re-energize themselves about the “old” sequel to Rainbox Six Vegas. A game released in March is considered old by gamers, probably rarely played on Xbox Live anymore and needs something to keep the fans interested. This helps build loyalty to your product so the next franchise title which is released has a better chance of being purchased by your fan base because they can look forward to additional free content in the future.
3. Publishers Hate Used Games
Publishers are helping stick those games in the hands of the gamers for a longer period of time by supplying free add-on packs. Why would you re-sell your precious title back to the store when you could hold it and wait for potential DLC?
Publishers receive no revenue from the resale of a video game so it’s in their best interest to keep it out of the used markets. If there is a chance your beloved game will receive new features, at no cost to you, wouldn’t you hold off from selling it to see what’s coming?
Once a gamer has sold their title to a retail chain for pennies they’re unlikely to re-buy the title with the typical 80% markup when DLC arrives. They may opt to borrow a friends copy or rent the title rather than re-purchase it; neither fair well for the publisher in terms of revenue.
Games are expensive. Consumers must be wise to the best value in their video game titles and publishers want you to choose them for your gaming entertainment. Competition is high, profit margins are low and the market is all about sales volume. Publishers want repeat customers, people who feel their games are valuable before and after the purchase and are willing to share their loyalties with others.
Do you collect old console games, or do you sell them off to game stores and/or eBay? Would you consider holding off a sale if there was a great chance of new downloadable content?
In 1987, Capcom created a new winner with the Street Fighter series. Knowing the demographic, they went for teenage boys with the desire to play fighting games in the arcade in competitive fashion. But is a good fighting game without some eye candy?
Chun-Li was the star, with her Spinning Bird Kick. Actually, Chun-Li never saw the first Street Fighter title… only Ken and Ryu (mainly Ryu) were available in the first series installment. This got our taste wet for battle, and Street Fighter II introduced us to a whole range of great moves and character designs.
Out of all the characters, Chun-Li held her own as a cute skinny yet muscular female with moves like no other. Her Spinning Bird Kick would allow her to flip upside down and whack the opponent upside the head a few times as they fall to their back on the stone.
Chun-Li, or “spring beauty” in Mandarin, was famous for her sexy anime legs and their spinning doom. Gamers would perform the move that the worse possible time for their opponent, such as in mid-jump when your opponent had nothing but death and peril awaiting their landing.
Ken and Ryu had spinning kicks too, but without the inverted impossible moves of Chun-Li it fell short of awesome. When it comes to animated violence, perceived hot chicks and young boys battling for ego and rights to be the winner, the Spinning Bird Kick and Chung-Li was a great choice.
The British rock band Arctic Monkeys have an instrumental song titled “Chun Li’s Spinning Bird Kick” and was nominated for a Grammy for Best Rock Instrumental Performance (wikipedia).
It does without doubt, every Street Fighter II player remembers the crazy spinning kicks of Chun-Li and this is what makes her have retro gaming moves!
Satoru Iwata, president of Nintendo has gone on record with his thoughts of the Wii friends code system. He’s a father, with a daughter, so he’s letting his own personal judgment get in the way of a good community built game system.
In talking about the open access of the Internet he said, “I as a father do not feel like allowing my daughter be engaged in that kind of world.” He’s more inclined to protect his children from the dangers of the Internet and random (often insulting) people by requiring a 1:1 paring with real friends.
For many gamers the Wii friends code system is far from perfect. It’s so far from perfect its a barrier to entry and any form of fun on the console platform. Nobody is against protecting their children, a parent will be the first to admit they’re desire to protect their kids over all else, but clearly someone isn’t thinking outside the box on this topic.
The only way to protect your children is to enforce a large numeric key which you must hand deliver (or e-mail) to your friends in order to play? We’ve got more creative enforcement in child safety on our TV sets using the VCHIP which allows parents to password protect certain television programming.
I did get what I wanted, because I love money.