Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
John Riccitiello
Recorded on 16th – that’s before posting the comment on ‘Computer specs’. Still not the happiest Jonah.
@Mass Effect 3 is Origin-only
It’s a pretty aggressive move to push for Origin. I’m sure they will have higher revenues if they would sell on both Steam and Origin.
I think that it will take a bit until every Steam user will have an Origin account, so, at least on short term, I see EA taking a bit of a hit.
Paul, I liked your point on this one.
@EA passed $1B in digital sales in 2011
I also have an opinion that a good chunk came from Steam. Because yes, EA also sold games on Steam in 2011.
Jordan, I like game boxes as well. And Paul, I also loaded games on a Z80 computer from an audio cassette.
Jonah, the games online cost (at launch at least) exactly as much as the ones from the retail store. Why is that? If I’m to pay the same price, I’d rather get the boxed copy, thank you very much.
@Gaikai: Sony or Microsoft won’t have next-gen console
MSFT has it a bit easy: stick to the PC-like hardware, that evolved from XBox360 until now.
As for Sony, don’t know, don’t care.
🙂 Jonah, loved your input 🙂
@SOPA:
Not touching it, it has been discussed to death. Every person who listens to podcasts is aware about SOPA.
@Thief 4 rumored to have multiplayer
All engines do light calculations on all entities now, in order to have a realistic rendering. As long as there is a way to access the results of that computation, any engine should do ok.
@QOTW:
I would say that my first MP game I played was “Battle City” (called “Tanks 1990” on the NES clone we had). A lot of other games followed, like Chip & Dales Rescue Rangers 1 & 2, Monster In My Pocket and a bunch of others.
Favorite game? Man … dunno … maybe Medal of Honor – Allied Assault, close to it would be AvP2. That doesn’t rule out Battle City or Teenage Mutant Ninja Turtles – Tournament Fighters. Too tough to pick one favorite.
@Mass Effect 3 as Origin exclusive
I think EA move to get its games as Origin exclusives (for digital distribution) will be a mistake on the long run. Steam already has a huge player base, and some players like me are not willing to have their games scattered in different accounts of different distributors.
PS: I also think that digital versions of games should be a bit cheaper than the boxed retail versions. Some MMO’s did this in the past, where you could buy a boxed version for a few more $$.
@SOPA I’ve already said my piece on it, but it was really interesting to see the blackout on some sites. Webupd8.org for instance, had a huge part of the words in its texts censored when the user visited the website for the first time during the day.
@QOTW:
First game of multiplayer was probably Kings of the Beach for the pc, or maybe some spectrum game before that. But the first that really made me love multiplayer was Quake2, which was also my first multiplayer online experience.
After that I was amazed with the MMORPG experience, firstly with Project Entropia, as I’ve never seen such a complex universe before, and after that I tried a few MMORPGs . Nowadays I tend to prefer the massive online games to normal games with multiplayer, although I would have loved Skyrim to come with Coop.
By the drill, Paul, I don’t mean instant hate mail. It just means that I will just like the podcast 50% less.
@Bioware confirms Mass Effect 3 is Origin-only: Why? I pre-ordered Mass Effect 3 on PC, but I really hate Origin. Oh well, I’ll have to live with it, but I really hope that the online multiplayer won’t be too bad with Origin.
@Electronic Arts passed $1B in digital sales in 2011: I’ve already said that I like my games in boxes, for the very same reasons you mentioned. And also, I’m paying extra for the box, CD and display? Bullshit! Deus Ex: Human Revolution pre-ordered was €34.45 from my online retailer. 5 months later, it is still €50 on Steam and only €16 from my online retailer. That’s €34 less for getting the game in the box. Digital distribution? No thanks.
@Gaikai: Sony or Microsoft won’t have next-gen console: And they are guessing once again. Also, I think that it’s a little bit too early for cloud gaming to catch on and appeal to the masses.
@“What was the first multiplayer gaming you ever enjoyed?”: I would have to say Heli Attack 3 on Miniclip. It technically isn’t a multiplayer, but my brother would shoot using the mouse and I would jump around the bullets. My computer was pretty crap back then and we had no consoles so flash games were pretty much all that I played.
@mass eff 3: in order to play the single player game is required a constant flow of an eletric courrent trough your computer or console. lol
The Battlelog is actually a good and innovative idea, the bad idea is Origin that requires a relativelly high portion of the PC’s processing power that could be used to help me run BF3 in high specs. That is what i like in Paul: he votes with his wallet, and stand for his principles no matter what. Damn you steam for not having BF3 and ME3 T.T.
What is wrong with CD’s? I still have my total annihilation in 2 epic CD-rom’s. INSTALLING THEM NAO
Dear Jordan, in 94, Brasil was already blessed with the NES and the Super NES.
@sony or microsoft no moar console:no comments. is a stupid rumor that will not come true, since both companies are rock solid on the console battleground and will not give up
@QOTW
1st enjoyed mp game: Counter-Strike… millions of hours wasted… WORTH IT