After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
😛 You can do a flashback for AvP2, it was launched in late 2001.
@Blizzard brags Diablo III will have difficulties that are harder-than-hard:
Hey, as long as the difficulty can be selected, sure, go apeshit.
I used to play games on the highest difficulty, because I liked the challenge, so I can understand people wanting more difficult games.
I will repeat myself: as long as the user can select it, it’s fine.
@Sony passed on Demon’s Souls because it was “crap“:
😀 Erm, I see a pattern here in decision making … Cure: change the decision maker.
@Sony credit rating downgraded:
Congrats to the podcast crew for the selection of news items. It is a true lecture on the principle of cause and effect.
Granted, turning down a game is only one cause that triggered the effect of Sony’s credit rating downgrade.
@Tim Schafer raises $1.6M (and counting) to develop an adventure game:
I think this is also due to the name (thanks for confirming that later in the show).
@Epic’s Sweeney: Lifelike graphics will come in our lifetime
Moore’s law might change. Ok, you can estimate how many penta flops are required in order to generate visuals. These estimates are ok and valid (the human eye won’t change in time, at least not in the next 1000 years).
But to assume that the rate of growth in computers will not change, well, as you already realized, that’s an ASSUMPTION.
If I were Tim I would limit the range (in time) for my predictions.
Regarding the 6 people on the show, well, taking turns/directing the podcast is … meh. I’ll take surprises and improvisation any time.
@QOTW:
Erm … Scrooge McDuck? 🙂
Ok, not quite a prince or hero, but I liked the cartoon. The NES games only made it even more charming.
I think the fact that he was quite determined (in the cartoon at least) in finding what was at the root of the episode’s mystery that made him my favorite.
@Blizzard brags Diablo III will have difficulties that are harder-than-hard: To me, they can make as many ultra-hard difficulties as they want, as long as they make a normal difficulty.
@Tim Schafer raises $1.6M (and counting) to develop an adventure game: This may be good news for Tim Schafer, but it’s not good news for any of the other developers. Like so many other sites highlighted, this only happened because Schafer is well-known and almost universally loved as the underdog of the industry.
@Epic’s Sweeney: Lifelike graphics will come in our lifetime: I’m not much of a graphic whore, but better graphics definitely make me appreciate the game more and maybe even enjoy it more.
@QOTW: I don’t care much for Pixie Dust, but I would guess Paul’s to be Peter Pan?
@sony credit rating downgraded
I don’t really know if sony gets most of its sales from gaming but they sure are failing when it comes to gaming this year
@ lifelike graphics will come in our lifetime
Well I’m mostly appreciating the graphics we have today and besides lifelike graphics is equal to more expensive hardware ,…. At least that’s what I think
@qotw
I would say peter pan coz he’s like immortal and he never grows up and he treats everything childsplay and he could fly whenever he wants to. Maybe I could play pixie hollow and get addicted I dunno but I could use the prize If I ever get addicted or I could just use cheat engine.. 🙂