Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
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It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
Funny enough I actually started by looking for podcasts in Google. Yes I was overwhelmed by the number of podcasts I had no idea. Then I started narrowing my results and typed podcasts about games. Yes you were the first one that popped up.
@ question of the week- this question made me laugh because I just watched six batman movies. I was watching my nephew who is obsessed with barman. I also watched the brave and the bold. I think I would have to say Christopher Nolan batman. The catch is he would have to have a big say in the game. I think his view on Gotham City and batman is phenomenal.
Did I hear Jordan’s wife in the background?
@Square Enix exec says long console lifespans “biggest mistake”
… what? So they left for the web and found it a greener pasture than a console? As for profit margins, dunno. Yes, production costs are smaller for a browser. But the competition is …
Question: how many big names (Activision, id and so on) dropped the console totally in the favor of a web browser plug in?
@No fee to be charged for connecting to Wii U network
They have to recoup the costs from some other place. What will that be?
@Michael Fassbender pegged to star in Assassin’s Creed flick
Erm … movies made after games don’t have a great track record …
The main issues with movies made after games is that they deceive the gamer. They have expectations set up by the game and the movie somehow doesn’t deliver.
Both game fans and movie makers seem to forget one aspect that makes the game good and (because of it lacking) makes movies … not so good: interactivity.
@Batman game:
Erm, I don’t like super hero games that much (my way of saying I wouldn’t play one … well, except the NES games).
Dunno. I’d go for Christopher Nolan, the atmosphere in Dark Knight was good – less super hero-y stuff, more realism.
Keep the bloopers coming 🙂
@Square Enix exec says long console lifespans “biggest mistake”: You already covered every argument on this subject so I’ll just say this: I think that Sony and Microsoft are making a mistake by letting Nintendo get a year or more head-start in next-gen consoles.
No fee to be charged for connecting to Wii U network: Completely agree with the opinion that they had no other choice in this matter.
Next Rocksteady Batman game will feature Silver Age Bats: I’m hoping they can pull this off after the amazing Arkham series, it can be a nice change of pace.
Michael Fassbender pegged to star in Assassin’s Creed flick: Have zero expectations for this, hoping to be pleasantly surprised.
@QOTW: I already have enough of my Batman fix (cartoons, movies and video games), so I don’t really care what version they use at this point.
Hey!
@ass ass in Creed movie
I hope this movie is better than other movies based on games… Mario comes to mind right away 🙁
@QOTW meh.. Not my kind of comic… But ill go with adam west batman, he was funny in a kinda sad way
Thanks for the code!! (but i still have not got it) :p
@Square Enix and lifespans
That’s a difficult one to answer. For money consious gamers this generation was the best. However, the gaming industry is slowing down. Most of the upcomming titles are sequals or reboots. A new generation might bring back some originality. Regarding iOS and WEB game turncoats, you covered an item a few weeks back where Epic games stated that their iOS game brought more profits than Gears of War. But I don’t think that big names like, Activision or EA, will go purely iOS/WEB. The console market is highly monopolistic. It’s difficult and costly to make a console game. It’s much cheaper and easier to programm for an iPad.
@WiiU and free network
The 3DS has a free network. But you cannot benefit from it if there are NO GAMES THAT USE IT. Satoru Iwata released a statement at some point, that they will not concentrate on on-line, like Xbox 360. Which means that WiiU users will be stuck with crap network, like the Wii (2 minutes to get to the Wii Shop screen).
@Batmans QOTW
I am not sad enough to know what guy made what Batman. WIKIPEDIA!!! I CHOOSE YOU!!!
Tim Burton’s Batman could be fun, if they would bring back the actors that played villans (Danny Devito, Arnie, Jim Carrey). The recent comix emo Batman would make for a nice 18 rated game. But I think the animated series would be the best choice. It was a very good representation of Batman.
PS: they had Batman: Brave and the Bold game on Wii and DS. Might want to check it out.
@Arthur V – console lifespan
I’m afraid it’ll be just the opposite: new hardware? No cool new software available yet? Quickly, do a high definition version of Mario and sell it as Mario U! Or a high definition of Halo and call it Halo-rango!
“It’s difficult and costly to make a console game. It’s much cheaper and easier to programm for an iPad.”
Not sure about that in term of immediate costs. XNA is free, there’s a free version of Visual Studio.
If I’m not mistaking, all compilers for Apple are not free, and there’s a developer fee you have to pay.
The Terry McGinnis Batman from Batman Beyond, is awesome and it’s a from a Batman age that haven’t been explored much so developers would have great creative freedom and few restrictions.