Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar HeroÂŽ. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero gameâs most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ĂMLAUT
GOD OF ROCK
âWe have very recently begun creating toys based on video games,â says McFarlane Toys CEO Todd McFarlane. âWith Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.â
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toysâ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of Americaâs top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins â as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
@Street Fighter X Tekken DLC will never come to Xbox 360
I get Dan’s point, placing the DLC on the disk is like dangling a carrot in front. And yes, since the DLC is already distributed, then why not get some money out of it?
@Vivendi finding few buyers for Activision-Blizzard
Thing is, the game industry is quite tough. Spending N billions to buy a piece of it is quite a risky bet. Miss-manage it and you’re never going to recover the investment. So I can understand why nobody is rushing to buy.
As from the potential buyers point of view, Vivendi desperately needs money. Play your cards right and you can get Activision-Blizzard at a nice discount đ
@âWouldnât be surprisedâ if more aggressive PC games start to appear
Hitting a Diablo 3 home run: good luck. It’s hard to do for any platform, not just the PC.
Erm, no cycle detected on my end, always KB and mouse here.
@Grand Theft Auto V will support planes and jets, wonât have beta test
Not a fan. Loved Mafia though.
@ Question of the Week.
I was going to say ‘No’ initially, but I saw the hardware specs, so it’s a ‘maybe yes’ now. Android is hackable, it has a USB port so ….
Gearbox: âWouldnât be surprisedâ if more aggressive PC games start to appear: For the record, I got excited as soon as I heard you say that Borderlands 2 would have drag-and-drop inventory, because Borderlands’ huge number of items and weapons makes it a pain to navigate through the inventory with the consolish setup it had. Other than that, all I got that Gearbox was placing a huge bet on the PC, and telling everyone how great it will be to be a PC gamer.
@OUYA: Good for them for tons of funds, but this can also be the point where a Kickstarter goes horribly wrong. Seriously, from what I understand they pretty much said “we’re going to try these bunch of different ideas together and see if they stick”. Let’s hope they’re successful and manage to create a great platform.
@QOTW: Probably not. I barely play Android games, and I doubt any huge games will be on the system before anyone knows how successful it will be.
And yes, Gearbox are looking for headlines: http://www.ign.com/articles/2012/07/24/randy-pitchford-plagiarism-is-rife-in-the-industry