Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
Sony’s been putting a lot of effort (read: money) into the PlayStation 3 product line with very little impact in the market. They’ve got this “10 year plan” but haven’t really executed a strong plan for their first two years of said plan. Sony’s plan seems to be “outlive the competition’s technology” while all of its competition stomps on their sales and market share with older and a bit “outdated” products.
@Super Pitfall
Erm, the youtube video didn’t look THAT bad …
@“Super-slim” PS3 will be a no-show at Gamescom
Meh … not a console user, don’t plan to buy one, not a PS3 at least.
@UbiSoft claims lack of new consoles penalizes creativity
… again with the lack of new consoles? Enough with blaming the hardware manufacturers for the bad choices developers/publishers make. The producers/developers are not being held at gunpoint to release only Call of Duty, it is their damned choice >:(.
Not talking about indies? Why not? How come their creativity isn’t penalized? Or is it that they simply take the plunge?
Rage tanked, yes. Still, kudos to id for at least trying, even if they only got themselves a new game engine.
@Diablo III ‘God mode’ exploit for Wizard discovered
I’m just going to stay away from Blizzard, until they get their act together. Always online DRM, single player game on an MMO platform, really? Really?!
@EA: Nintendo “on track to become primarily a software company”
Yep, always funny reading comments of one company rep. setting a road map for another company …
No question of the week from me.
Gez I think that Blizzard needs to get their act together. They had problems during the beta that weren’t dealt with. But maybe it’s a marketing scam? draw attention to the company just before they are set to release a new WOW expansion?
@Super-slim PS3
Never cared how slim my console is. It’s not a PC. It will run the same games at the same rate as a fat console. Regarding PS3 sitting on the shelves, that’s to be expected. Out of all the consoles currently available (at least in UK) PS3 is still the priciest. Since there is a lack of exclusives nowadays, there is not much difference between PS3 and Xbox 360. Xbox is just cheaper and has Kinect.
@Ubisoft and penalised creativity
I am sick and tired of hearing this argument. We know this console generation overstayed it’s welcome. Why does Ubisoft have to state the obvious that has been stated many times before? Do they want us to storm Microsoft headquarters and demand a new Xbox? Do they think there will be a new Xbox if they tell everyone how bad the industry is feeling? Ubisfot. Sit down. Shut up. Bake Assassin’s Creed 3.
Diablo III “God mode”
You will be surprised at how many glitches/ exploits can pop up in well tested games. Cast yourselves back to the Modern Warfare 2 Javelin glitch. It was discovered a few years after the game was played by millions of people for trillions of hours.
@Nintendo going software only
This argument splits me down the middle. EA has a point. I own a 3DS. I am regretting it. I could have spent my money on more worthwhile things. Like illegal drugs, alcohol and prostitutes. And the WiiU looks dead in the water already. So close to launch and still no price. Most announced titles are games you can play on the Xbox NOW. I hope that Nintendo will pull itself together. But they are led by Japanese old men who seem to live by bushido code and would rather kill their company then give up their franchise to business.
This is all I have this week.
@QOTW: When was the first time that you really got into video games?