Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
@The Last of Us features Naughty Dog’s “longest ever” campaign
… me likes. I quite like long SPs, so, bring it 🙂
The entire premise of the game sounds really nice, so this turns out to be one of the games I’m looking for.
@Sony confirms 4K movie service for PS4
… eh? I guess they’re trying to create a market for their TVs? Just doesn’t make sense. Somebody else should create content and be able to distribute it in order to drive up demand. If you do both then you’re risking too much.
As for eye resolution, it’s about 60 arc seconds. Think of a 3DS held at 10 – 12 inch away from the eyes.
@Ubisoft confirms Assassin’s Creed IV: Black Flag
… but Assassin’s Creed III is still quite recent. This is slowly becoming a Call of Duty thing. Not much of a fan.
@What was your favorite moment in the TD Gaming Podcast over the years?
I honestly can’t tell. Just too many to pick from.
Cop-out. Pick your favorites and just go with them.
@The Last of Us features Naughty Dog’s “longest ever” campaign: Again, as a PS3 fanboy and a huge Uncharted fan I can’t be more excited about The Last of Us. Already pre-ordered it.
I don’t believe it’s going to be a bad game so the more the better. However, I hope it’s more difficult than Uncharted 3 and is more tactical or strategic rather than an interactive movie. Sure, it’s not going to be open world but add some more decisions to it!
BTW, the fact that the infected are not zombies has been long known and is not a spoiler in any way unless you’re employing Paul’s blackout strategy while waiting for game releases 😉
@Sony confirms 4K movie service for PS4
Don’t care, don’t want. I’m usually satisfied with DVD-quality movies, I very rarely use the Blu-ray drive in my PS3. The movies should be more about other qualities than presentation. I hated Avatar which was nothing else than Pocahontas in space and all the fancy 3D CGI effects couldn’t save the movie for me. This is Sony being Sony and messing things up for no purpose whatsoever.
@BioShock Infinite‘s ending may cause controversy:
Insert disclaimer: The views expressed here are solely those of the author of this comment in his private capacity and do not in any way represent the views of the podcast’s staff 😉
This is great news! As an ardent atheist I’m always looking forward to breaking boundaries as far as talking about religion and showing it in media goes. In my opinion a game where Jesus and the Christian God are presented is nothing different than Kratos and Zeus in God of War. If you want to quit your job because of a controversial portrayal of a fictional character it’s your choice.
@What was your favorite moment in the TD Gaming Podcast over the years?
I only started listening some 30 episodes ago but I always enjoy Paul’s one-liner ‘don’t give a f*cks’ 😉 No hate mail for you, Paul, sorry…
@Naughty Dog
I agree. Every time they say they created amazing AI it always falls short. I still remember AI in FEAR using empty see-through shelves as cover. I just wish they would make a good Crash Bandicoot game. I miss them so…
@Sony better-than-life videos
I thought Sony learned their lesson with 3D: do not support technology unless it’s widely accepted by the consumer. If you care about resolution so much then you are fickle. You can have a 4k Star Wars Episode 1 but it will still be shit. It’s all about the content.
@Bioshook
I agree with Paul. Sounds a lot like a publicity stunt. Reminds me of Hitman. Never cared about controversy. Incest in Metal Gear Solid 2. Ghetto in GTA San Andreas. As long as they implement it appropriately and not just to shock some weak minded fools so that they make some racket i.e. free publicity.
@Assasins Greed
Milk is going sour. Maybe the franchise is really turning into the bull. Last one I played was AC2. I like the franchise but I prefer to leave it for later. To much of the same game can ruin franchise.
@QOTW
I enjoy each and every episode. And I plan on enjoying it for a long time to come…