Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
@The Last of Us features Naughty Dog’s “longest ever” campaign
… me likes. I quite like long SPs, so, bring it 🙂
The entire premise of the game sounds really nice, so this turns out to be one of the games I’m looking for.
@Sony confirms 4K movie service for PS4
… eh? I guess they’re trying to create a market for their TVs? Just doesn’t make sense. Somebody else should create content and be able to distribute it in order to drive up demand. If you do both then you’re risking too much.
As for eye resolution, it’s about 60 arc seconds. Think of a 3DS held at 10 – 12 inch away from the eyes.
@Ubisoft confirms Assassin’s Creed IV: Black Flag
… but Assassin’s Creed III is still quite recent. This is slowly becoming a Call of Duty thing. Not much of a fan.
@What was your favorite moment in the TD Gaming Podcast over the years?
I honestly can’t tell. Just too many to pick from.
Cop-out. Pick your favorites and just go with them.
@The Last of Us features Naughty Dog’s “longest ever” campaign: Again, as a PS3 fanboy and a huge Uncharted fan I can’t be more excited about The Last of Us. Already pre-ordered it.
I don’t believe it’s going to be a bad game so the more the better. However, I hope it’s more difficult than Uncharted 3 and is more tactical or strategic rather than an interactive movie. Sure, it’s not going to be open world but add some more decisions to it!
BTW, the fact that the infected are not zombies has been long known and is not a spoiler in any way unless you’re employing Paul’s blackout strategy while waiting for game releases 😉
@Sony confirms 4K movie service for PS4
Don’t care, don’t want. I’m usually satisfied with DVD-quality movies, I very rarely use the Blu-ray drive in my PS3. The movies should be more about other qualities than presentation. I hated Avatar which was nothing else than Pocahontas in space and all the fancy 3D CGI effects couldn’t save the movie for me. This is Sony being Sony and messing things up for no purpose whatsoever.
@BioShock Infinite‘s ending may cause controversy:
Insert disclaimer: The views expressed here are solely those of the author of this comment in his private capacity and do not in any way represent the views of the podcast’s staff 😉
This is great news! As an ardent atheist I’m always looking forward to breaking boundaries as far as talking about religion and showing it in media goes. In my opinion a game where Jesus and the Christian God are presented is nothing different than Kratos and Zeus in God of War. If you want to quit your job because of a controversial portrayal of a fictional character it’s your choice.
@What was your favorite moment in the TD Gaming Podcast over the years?
I only started listening some 30 episodes ago but I always enjoy Paul’s one-liner ‘don’t give a f*cks’ 😉 No hate mail for you, Paul, sorry…
@Naughty Dog
I agree. Every time they say they created amazing AI it always falls short. I still remember AI in FEAR using empty see-through shelves as cover. I just wish they would make a good Crash Bandicoot game. I miss them so…
@Sony better-than-life videos
I thought Sony learned their lesson with 3D: do not support technology unless it’s widely accepted by the consumer. If you care about resolution so much then you are fickle. You can have a 4k Star Wars Episode 1 but it will still be shit. It’s all about the content.
@Bioshook
I agree with Paul. Sounds a lot like a publicity stunt. Reminds me of Hitman. Never cared about controversy. Incest in Metal Gear Solid 2. Ghetto in GTA San Andreas. As long as they implement it appropriately and not just to shock some weak minded fools so that they make some racket i.e. free publicity.
@Assasins Greed
Milk is going sour. Maybe the franchise is really turning into the bull. Last one I played was AC2. I like the franchise but I prefer to leave it for later. To much of the same game can ruin franchise.
@QOTW
I enjoy each and every episode. And I plan on enjoying it for a long time to come…