After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
@The Last of Us features Naughty Dog’s “longest ever” campaign
… me likes. I quite like long SPs, so, bring it 🙂
The entire premise of the game sounds really nice, so this turns out to be one of the games I’m looking for.
@Sony confirms 4K movie service for PS4
… eh? I guess they’re trying to create a market for their TVs? Just doesn’t make sense. Somebody else should create content and be able to distribute it in order to drive up demand. If you do both then you’re risking too much.
As for eye resolution, it’s about 60 arc seconds. Think of a 3DS held at 10 – 12 inch away from the eyes.
@Ubisoft confirms Assassin’s Creed IV: Black Flag
… but Assassin’s Creed III is still quite recent. This is slowly becoming a Call of Duty thing. Not much of a fan.
@What was your favorite moment in the TD Gaming Podcast over the years?
I honestly can’t tell. Just too many to pick from.
Cop-out. Pick your favorites and just go with them.
@The Last of Us features Naughty Dog’s “longest ever” campaign: Again, as a PS3 fanboy and a huge Uncharted fan I can’t be more excited about The Last of Us. Already pre-ordered it.
I don’t believe it’s going to be a bad game so the more the better. However, I hope it’s more difficult than Uncharted 3 and is more tactical or strategic rather than an interactive movie. Sure, it’s not going to be open world but add some more decisions to it!
BTW, the fact that the infected are not zombies has been long known and is not a spoiler in any way unless you’re employing Paul’s blackout strategy while waiting for game releases 😉
@Sony confirms 4K movie service for PS4
Don’t care, don’t want. I’m usually satisfied with DVD-quality movies, I very rarely use the Blu-ray drive in my PS3. The movies should be more about other qualities than presentation. I hated Avatar which was nothing else than Pocahontas in space and all the fancy 3D CGI effects couldn’t save the movie for me. This is Sony being Sony and messing things up for no purpose whatsoever.
@BioShock Infinite‘s ending may cause controversy:
Insert disclaimer: The views expressed here are solely those of the author of this comment in his private capacity and do not in any way represent the views of the podcast’s staff 😉
This is great news! As an ardent atheist I’m always looking forward to breaking boundaries as far as talking about religion and showing it in media goes. In my opinion a game where Jesus and the Christian God are presented is nothing different than Kratos and Zeus in God of War. If you want to quit your job because of a controversial portrayal of a fictional character it’s your choice.
@What was your favorite moment in the TD Gaming Podcast over the years?
I only started listening some 30 episodes ago but I always enjoy Paul’s one-liner ‘don’t give a f*cks’ 😉 No hate mail for you, Paul, sorry…
@Naughty Dog
I agree. Every time they say they created amazing AI it always falls short. I still remember AI in FEAR using empty see-through shelves as cover. I just wish they would make a good Crash Bandicoot game. I miss them so…
@Sony better-than-life videos
I thought Sony learned their lesson with 3D: do not support technology unless it’s widely accepted by the consumer. If you care about resolution so much then you are fickle. You can have a 4k Star Wars Episode 1 but it will still be shit. It’s all about the content.
@Bioshook
I agree with Paul. Sounds a lot like a publicity stunt. Reminds me of Hitman. Never cared about controversy. Incest in Metal Gear Solid 2. Ghetto in GTA San Andreas. As long as they implement it appropriately and not just to shock some weak minded fools so that they make some racket i.e. free publicity.
@Assasins Greed
Milk is going sour. Maybe the franchise is really turning into the bull. Last one I played was AC2. I like the franchise but I prefer to leave it for later. To much of the same game can ruin franchise.
@QOTW
I enjoy each and every episode. And I plan on enjoying it for a long time to come…