Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
Metal Gear Solid 4 was a solid release for the PlayStation 3, the exclusive title that gives Sony an edge over the competition. This was Sony’s Halo 3 title and it needed to be a big success in order to keep gamers confident in the Sony brand.
@John Riccitiello steps down as CEO of Electronic Arts
Hmm, no connection to Sim City? Me thinks not. Good point about EA no longer growing. Thing is, there is that much you can grow when all you have in mind is growing. Focus on the games, not on the slide shows for the board meetings.
I agree with Jordan though, the people guilty for releasing unfinished games is the customers. Greedy EA understands signals like “I’m not giving you my moneyz”.
@Will fans back an Alice 3 Kickstarter, asks American McGee
Some folks enjoyed the game (not my cup of tea though, but I’m irrelevant), so I don’t think he’ll have any issues with raising the money.
The problem is the IP. No amount of money he’ll raise from Kickstarter will get him the IP back. He’d better start working on something else. Keep the mad girl protagonist, keep the wacky universe. Ditch the names.
@Team Meat sitting out on developing for next-gen consoles
I agree with Jonah, the barrier of entry should be close to nil, even for the sake of diversity. But hey, I guess Ouya will just have a new developer shipping games for them …
Though I wasn’t available to fill in for Paul on this episode as Jonah noted, I’m indeed excited for Brave New World nonetheless. You can be certain it is to be front and centre for discussion on the next episode of PolyCast, the Civilization series podcast that I lead and produce.