Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
@WatchDogs – The problem with MS cloud computing is similar to PS Move. If it’s not obligatory or bundled with the system the install base is lower so the devs are less inclined to develop for it. Kudos to Ubisoft for taking advantage of the cloud but it is true that for users with slower Internet connection, the ‘dynamism’ may not be as improved as they say.
@Sony Dualshock4 – I’m pretty sure this can be fixed with a firmware update or at least I hope it can. There has to be a hardware option to do that – I understand that it’s the software that’s not allowing it at this point. As far as the battery lifetime goes, I have to say I’m satisfied with Dualshock 3. True, it’s a pain in the butt that you can charge it with the system off. I own two controllers so if one runs out of juice I plug it in and use the other one. As a last resort I could play with the controller plugged in but it rarely comes to that. Having said that, I hope it will be possible to charge the new controllers with the PS switched off.
@Indian prices – I agree with Jonah that EA could verify their customers somehow. A credit card would be the easiest way out although a mail-in method would also work. Punishing those people just because some idiots from the other side of the world take advantage of the system is precisely why EA gets all the ‘accolades’ it gets year in and year out. #WorstCompany
@Vita – it’s true that there aren’t many or even a few AAA Vita games in development but I like to be more optimistic. I hope that Vita will gain popularity with the new Playstation and once the install base grows, developers will notice that it makes sense to make games for the handheld.
Also, bringing back older games makes sense in this context. For people who buy PS4 and don’t have PS3 right now, Vita could be the way to experience the great PSN games such as Dead Nation (YEAH!) or Guacamelee.
By the way, have you played Velocity Ultra on the Vita? Look below.
@QOTW – I have to say Velocity Ultra. It’s a great vertical shoot’em up for the Vita. However, it has a twist in that your ship can teleport through walls and other obstacles. It’s easy to learn, more difficult to master, it has achievements and trophies and it requires a lot of skill if you want to complete all the stages flawlessly.
@Dynamicism (is that a word?)
OMFG!!! Dynamic water!!! I wonder if it involves advanced fish AI? Having a marginally better environment won’t sell the console. It sounds like a cool gimmick, but just like in GTA, rushing through the city at high speed you won’t even notice it.
@Matrick
If I would not care any harder, I would
start sucking in other people’s cares and turn UK into a country full of apathetic pricks (i.e. France). I don’t tend to place names to faces in the video gaming business. For me he will always be that smug short guy who wasted a lot of time on conferences talking crap no one cared about.
@PS controllers
Don’t care. I bought an adaptor that lets me plug in my Xbox 360 and PS2 controllers into my PS3. Haven’t used the official PS3 controller ever since. If I get a chance to do so with PS4 I will gladly. Dual shock controllers overstayed there welcome; a relic of an era long past that should have been redesigned at the PS3 stage.
@favourie Indie game
I played 2 in the last year. Both of them were rip offs of another series. CastleMiner Z is a Minecraft clone which focuses less on building and more on mob survival. It has craftable guns and loads of zombies to shoot. Another game is White Noise; a Slender rip off. Almost the same but has coop which results in some hilarious gags. I tend to turn to indies because a lot of them have coop support. Most mainstream titles just concentrate on pvp multiplayer.
Candlejack is such a lame meme. Look. I said Candlejack and I am still here. It’s not like I am making fun of Vladimir Puti-
In Soviet Russia, Candlejack is abducted by you.