After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Good show guys but I’m missing Paul and Dan.
I heard you mention your playing Shadowrun Returns Jonah, how are you liking the game? I’ve gotten it myself and it seems to have a short campaign seeming to rely on the community to create campaigns themselves like with the Neverwinter games.
Speaking of Sierra Online and Kickstarter, Hero-U being made by the Coreys was mentioning the various other creative leads also kickstarting their old franchises as well. Although changed since they don’t own the original IP like (Space Quest = Space Venture).
As for what I’m playing I’m playing Civ V BNW, Minecraft and Jade Empire. It’s my first time playing JE and I got it off GoG and I can see why it got the reviews it did, it is a well deserved reputation. Good atmosphere and challenge in the fights, at least for me since I’m not a great action game player.
@Getting old
Happy Birthday Jonah. Congratulations on getting one year closer to death. On the bright side, your mid-life crisis is just about over. Roll on arthritis, weak knees and a man-sized diaper.
@Phil Fish is no longer aPHILiated with FISHy gaming business (damn I’m punny)
Man. That sounds so childish. But it would have a better effect if FEZ would be Halo or Mass Effect. Personally, I never heard of FEZ until he started making all that racket. In fact , this could have a good post-mortem marketing effect.
@Shadow of the Eternals back from the dead (again)
It’s funny how the game is already f**king with you. And it’s not even out yet. I really want to see it released. It will be a nice £5 title, considering that It will sell next to no copies on the Wii U. Although I am afraid that this project will not see the light of day regardless of how many times they put it on Kickstarter. Not until Silicone Knights sell off the IP
@Neil Gaiman making games
That sounds terrific. Neil Gaiman is a talented writer, so the story is bound to be good. Lets hope the game can keep up with him. I read a number of his books. Enjoyed all of them. Looking forward to this game.
@The worldwide Internet sensation
I played WoW for the first time a few month ago and was very disappointed. It did not live up to my expectations. But that is most likely because I played a lot of WoW clones for the past few years and I am fed up with the genre. I found WoW to be very basic compared to its clones. I am sure it is a good game, but I just have to much of a life to waste my time on this.
Ps: I haven’t played Walking Dead past episode 1 yet, so I didn’t listen to the last podcast discussion to avoid spoilers. Thought I was successful, but did not expect Jordan’s stealthy revelation about Lee. For the future, it would be nice if you could maybe mention that spoilers will follow or put it in the podcast description, that would be nice.