Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
Good show guys but I’m missing Paul and Dan.
I heard you mention your playing Shadowrun Returns Jonah, how are you liking the game? I’ve gotten it myself and it seems to have a short campaign seeming to rely on the community to create campaigns themselves like with the Neverwinter games.
Speaking of Sierra Online and Kickstarter, Hero-U being made by the Coreys was mentioning the various other creative leads also kickstarting their old franchises as well. Although changed since they don’t own the original IP like (Space Quest = Space Venture).
As for what I’m playing I’m playing Civ V BNW, Minecraft and Jade Empire. It’s my first time playing JE and I got it off GoG and I can see why it got the reviews it did, it is a well deserved reputation. Good atmosphere and challenge in the fights, at least for me since I’m not a great action game player.
@Getting old
Happy Birthday Jonah. Congratulations on getting one year closer to death. On the bright side, your mid-life crisis is just about over. Roll on arthritis, weak knees and a man-sized diaper.
@Phil Fish is no longer aPHILiated with FISHy gaming business (damn I’m punny)
Man. That sounds so childish. But it would have a better effect if FEZ would be Halo or Mass Effect. Personally, I never heard of FEZ until he started making all that racket. In fact , this could have a good post-mortem marketing effect.
@Shadow of the Eternals back from the dead (again)
It’s funny how the game is already f**king with you. And it’s not even out yet. I really want to see it released. It will be a nice £5 title, considering that It will sell next to no copies on the Wii U. Although I am afraid that this project will not see the light of day regardless of how many times they put it on Kickstarter. Not until Silicone Knights sell off the IP
@Neil Gaiman making games
That sounds terrific. Neil Gaiman is a talented writer, so the story is bound to be good. Lets hope the game can keep up with him. I read a number of his books. Enjoyed all of them. Looking forward to this game.
@The worldwide Internet sensation
I played WoW for the first time a few month ago and was very disappointed. It did not live up to my expectations. But that is most likely because I played a lot of WoW clones for the past few years and I am fed up with the genre. I found WoW to be very basic compared to its clones. I am sure it is a good game, but I just have to much of a life to waste my time on this.
Ps: I haven’t played Walking Dead past episode 1 yet, so I didn’t listen to the last podcast discussion to avoid spoilers. Thought I was successful, but did not expect Jordan’s stealthy revelation about Lee. For the future, it would be nice if you could maybe mention that spoilers will follow or put it in the podcast description, that would be nice.