Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
@Microsoft Points
This makes more sense, doesn’t it? I’m not sure what the deal was previously – did the games cost a different number of points in different regions? If so, it doesn’t make a difference which way you make transactions but for the customer it’s always easier to think in their native currency rather than some arbitrary points. And, if you get some extra $$$ when converting, that’s even better.
@Origin return policy
Are you sure, Jonah, that they will be able to monitor if you played through the game? One would have to read the fine print, probably, and I’m too lazy to do it 😉 They should implement some fail-safes into the user agreement if they don’t want the policy to be abused.
Anyway, seems like a good idea to demo games. People will buy them thinking they will return it if they don’t like it but a part of them will be too lazy to do that later 🙂 Win some, lose some for EA, but should result in a net gain. However, this may mean they won’t win the Worst Company in America Award next year…
@Borderlands 2 on Vita
YAY! I played the first Borderlands on my PS3 and I really liked it. It wasn’t as boring as Diablo, although the core mechanic of both games is similar – kill, get loot, upgrade weapons. Rinse and repeat. The second part coming to Vita is great news and I really hope they add some DLCs to the bundle. Still, it’s another non-exclusive game for the Vita so why even bother, right? 😉
@Next gen launch titles
As much as I enjoy indie games there’s one thing that I don’t like about the industry moving in that direction as much as it is. It’s simple – I don’t need a 1.6 GHz, 8-core, 8GB RAM machine to play Limbo… I understand that games are games and there are a multitude of great games with simple graphics but that doesn’t justify creating a new generation of gaming consoles. Unless there are developers and publishers willing to break the boundaries of what the current gen can support, I don’t even see why we need ‘next gen’ hardware. Hopefully, what’s happening now means that we will get as many AAA titles as before and, in addition, a slew of amazing indie titles.
QOTW: Nothing’s changed since last week 😛
Podcast
@Microsoft getting some sense
Microsoft points were a barrier to many people I know. Awkward unspendable amounts. Having to buy more points then needed. Not to mention that a game that is £7 looks more cost effective than a game that is 800MS points (equivalent prices). I am glad they are gone. Just have to cash in my codes and good riddance.
@Gamers can return digital titles on Origin after a week
What’s Origin?
@Bungie’s Destiny
I am really looking forward to it. I have great respect for Bungie. Destiny is an ambitious project. However, I can’t speculate on whether it will outshine Halo. Let alone Star Wars. So far all it looks like is a Halo MMOFPS. Prove me wrong Bungie.
@Borderlands 2 coming to PlayStation Vita
What’s Playstation Vita? Is it somehow related to Origin?
@Sony/Microsoft announces launch titles/line-up/window (the Internet has no clue either)
I pre-ordered a PS4 because by the time Xbox comes out in Europe my exam period will start and I will have no time. The line-up is impressive but makes not much difference. In the end, launch titles are pointless. What will sell the console are the exclusives which will come out much later in the console cycle. By the time Halo 5 comes out I will probably already own both consoles. So, for now I am going for the cheaper one that comes out earlier.
@QOTW
Very console gamer. I own practically every console that came in the past 10 years (minus PS vita which sucks). I have a laptop but it has crap specks. Much like Pavel, I stopped chasing performance as it is a very expensive business. Especially if you are not a teckie. I still have a 100 or so games on my Steam account (bloody sales), which I sometimes play.