After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
This weeks gaming podcast covers a bunch of great topics including a gaming flashback of Populous. We’re going to give your our down and dirty Mega Man 9 review from an older gamers perspective and cover some game news, including:
@Microsoft Points
This makes more sense, doesn’t it? I’m not sure what the deal was previously – did the games cost a different number of points in different regions? If so, it doesn’t make a difference which way you make transactions but for the customer it’s always easier to think in their native currency rather than some arbitrary points. And, if you get some extra $$$ when converting, that’s even better.
@Origin return policy
Are you sure, Jonah, that they will be able to monitor if you played through the game? One would have to read the fine print, probably, and I’m too lazy to do it 😉 They should implement some fail-safes into the user agreement if they don’t want the policy to be abused.
Anyway, seems like a good idea to demo games. People will buy them thinking they will return it if they don’t like it but a part of them will be too lazy to do that later 🙂 Win some, lose some for EA, but should result in a net gain. However, this may mean they won’t win the Worst Company in America Award next year…
@Borderlands 2 on Vita
YAY! I played the first Borderlands on my PS3 and I really liked it. It wasn’t as boring as Diablo, although the core mechanic of both games is similar – kill, get loot, upgrade weapons. Rinse and repeat. The second part coming to Vita is great news and I really hope they add some DLCs to the bundle. Still, it’s another non-exclusive game for the Vita so why even bother, right? 😉
@Next gen launch titles
As much as I enjoy indie games there’s one thing that I don’t like about the industry moving in that direction as much as it is. It’s simple – I don’t need a 1.6 GHz, 8-core, 8GB RAM machine to play Limbo… I understand that games are games and there are a multitude of great games with simple graphics but that doesn’t justify creating a new generation of gaming consoles. Unless there are developers and publishers willing to break the boundaries of what the current gen can support, I don’t even see why we need ‘next gen’ hardware. Hopefully, what’s happening now means that we will get as many AAA titles as before and, in addition, a slew of amazing indie titles.
QOTW: Nothing’s changed since last week 😛
Podcast
@Microsoft getting some sense
Microsoft points were a barrier to many people I know. Awkward unspendable amounts. Having to buy more points then needed. Not to mention that a game that is £7 looks more cost effective than a game that is 800MS points (equivalent prices). I am glad they are gone. Just have to cash in my codes and good riddance.
@Gamers can return digital titles on Origin after a week
What’s Origin?
@Bungie’s Destiny
I am really looking forward to it. I have great respect for Bungie. Destiny is an ambitious project. However, I can’t speculate on whether it will outshine Halo. Let alone Star Wars. So far all it looks like is a Halo MMOFPS. Prove me wrong Bungie.
@Borderlands 2 coming to PlayStation Vita
What’s Playstation Vita? Is it somehow related to Origin?
@Sony/Microsoft announces launch titles/line-up/window (the Internet has no clue either)
I pre-ordered a PS4 because by the time Xbox comes out in Europe my exam period will start and I will have no time. The line-up is impressive but makes not much difference. In the end, launch titles are pointless. What will sell the console are the exclusives which will come out much later in the console cycle. By the time Halo 5 comes out I will probably already own both consoles. So, for now I am going for the cheaper one that comes out earlier.
@QOTW
Very console gamer. I own practically every console that came in the past 10 years (minus PS vita which sucks). I have a laptop but it has crap specks. Much like Pavel, I stopped chasing performance as it is a very expensive business. Especially if you are not a teckie. I still have a 100 or so games on my Steam account (bloody sales), which I sometimes play.