Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
Don’t feel bad guys, I listen every week. Even though its a bit hit/miss when one of you starts on a rant it’s still a good listen and a good place to get in depth gaming news 🙂
I’ll try to keep this one more brief then my last post, hopefully bullet pointing will help.
* I’m sorry to hear about your foot, I don’t know what could do that but I guess the one silver lining is you can say you will be a Cyborg now or training up to be the Six Million Dollar man.
* The Bobba Fett game: All I can say is Ouch, that would have made many a SW fan happy. I am in the camp of “meh” about Bobba Fett, I agree with Jordan’s assessment on him.
* Dying Light: I certainly hope that it isn’t another DI, I found that game to be boring very quickly. Just the unending swarm of Zombies can get tedious.
* Watch Dogs: If it requires the install, might as well get it for PC.
* This episode pretty much confirmed my decision to stick with PC and get 3ds for the family to play together. If Atari and Sega can survive on software sales so can Nintendo. I feel that Nintendo has been behind the hardware race really since N64.
* It just seems like a lack of foresight to try to make their previous libraries available on PSN (and same with Microsoft) If they make more money on software then they are losing money from this potential customer that wants to buy games they refuse to have on digital stores. I end up having to buy PC versions or emulate them on PC.
Okay I think I managed to keep that shorter, great episode guys lots of laughs and I told Dan to write you.
Oh and the guy with “yo-yo” weapon was Rygar. he has one of the best themes ever.
I considered using only consonants to shorten the post but then I decided to simply write less 😉
* Shout out to Red Letter Media. I love those guys. Mr. Plinkett reviews are awesome and their other shows – Half in the Bag and Best of the Worst are very entertaining.
* Shout out to Dying Light – Polish guys know how to develop great games – remember Robbo?
* Anti-shout out to Ubisoft – at least I’m getting that 1TB drive for the PS4. Maybe it will be enough for Watch Dogs. I’m really looking forward to that game.
http://www.gametrailers.com/side-mission/63162/gabriel-knight-returns-interview-with-jane-jensen
Jane Jensen is getting the license to remake the GK1 game Sins of the Fathers. According to that article it’s because of all the adventure games being crowd funded on Kickstarter. The Adventure series of GK may be getting new life if this remake does well. I’m excited not just for this game but for the fact that Kickstarter games seem to be making a difference now in giving Adventure genre another chance.