After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Been a long time since I posted last. Bloody university getting in the way of life. Glad to hear that you guys are now part of the next gen. My opportunity has fallen through, as the Game store that I pre-ordered my console from tried to bait-and-switch me twice for a more expensive PS4 bundle which I did not want. That and I withdrew my pre-order as all the games I wanted to play have been deferred till next year. Probably will get it when Elder Scrols comes out.
@EA
Ok I will admit it. Humble bundle was a stroke of genius. EA tried competing with Steam for years via Origin with poor results. But Humble Bundle blew Steam clear out of the water. They may not be making money with this, but Humble Bundle is a brilliant positive publicity generation tool. That is something that EA needs more than money.
@The name is Bond. James Bond. A level 72 Dark Elf Warlock in service of Her Majesty the Queen.
I can see the point of this. Gamers are impressionable people, mostly in their teens and early adult years. They are perfect targets for criminals. If you are fresh-out-of college/university unemployed, your opinions can be easily swayed. Maybe that’s what the intelligence agencies are looking for.
@Neverwdning Story
The media industry rule of thumb is that a franchise should finish with a number 3. Anything that goes beyond that is just dragging the series out. Unless there is a reasonable time gap between the releases (i.e Final Fantasy, Halo).
Assasin’s Creed is now planing it’s 7th game. I am currently playing the 3rd one. Since I don’t do series marathons I will probably catch up to the series in 2020. That is rather daunting. Maybe they should really bring Prince if Persia back…
@Disney’s Indiana Wars: Raiders of the Lost Ark Strike Back. Excelsior edition.
To be honest, I think it is a good thing that Disney is sponging up all the abandoned IPs. Not only do they inject it with money, they do a good job marketing it as well. Indiana was idle for quite some time. He should be out of retirement kicking Nazi ass about now.
PS: I remember Disney wanted to acquire Mortal Kombat. And now imagine a 12+ Mortal Kombat experience. The horror…