Episode 339: Defective Ears

This week’s episode is chock full of very industry-specific news, dealing with sales and numbers and other stuff that would bore Paul.

The news includes:

  • Microsoft acquires Gears of War IP from Epic
  • Sony issues invites hinting at ‘Slimmest’ product launch
  • Apple sells record number of iPhones, iPads
  • Surface and Xbox One hits with buyers during the holidays
  • Japanese newspaper says Nintendo is about to unveil its approach to mobile development
  • Kerbal Space Program lands on various schools’ curriculum
  • Sony’s credit rating cut to “Junk”

Sadly, no reader mail this week.

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Guitar Hero: On Tour Experience WebsiteGuitar Hero: On Tour Experience Website

Guitar Hero: On Tour has launched a newly designed website dedicated to the On Tour experience. You can listne to the songs from the game, download new skins for your “controller” grip and learn a bit about the game.

The site is the landing point for the On Tour game, is very flashy and pays tribute to the typical guitar hero series websites with crazy animations and moving pictures. Of course you’ll find downloadable features for your computer such as wallpapers, icons and avatars.

Overall, it brings a bit more presence to the Guitar Hero experience for DS gamers around the world.

Smart Business Choices During Economic DownturnsSmart Business Choices During Economic Downturns

Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.

Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and BrĂ¼tal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.

People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.

Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.

“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)

Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.

Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.

It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?

EA’s Tiberium Delayed, Big TimeEA’s Tiberium Delayed, Big Time

Electronic Arts is (was?) building a first-person-shooter based on the Command and Conquor series and was set to release on PC, Xbox 360 and PlayStation 3. The original title was originally slated for 2008 and now has been pushed to EA’s fiscal year 2009 or 20010.

The game was not shown off at E3, which is a bit weird, but considering other titles that didn’t make an E3 announcement (halo) perhaps this isn’t too out of the usual. Perhaps the game design was harder to tackle than originally intended? The only thing we know is that it’s slipped a good deal of time from the original date.

The debate is still up on if we need yet another first-person-shooter title, even if it’s based on the C&C series. It seems they’re using a popular series to launch another FPS genre game, will it stand alone as an innovative title or simply be another FPS title skinned with C&C character models?

(Thanks, 1up)