When we invest in a new video game we want to feel satisfied by the content supplied in the game, we want to know we’re getting our moneys worth in the investment. Publishers, on the other hand, want us to keep our old games so they stay out of the used market. A publisher does not make a dime on used game sales. Their primary weapon to stop game sales? Downloadable Content (DLC).
1. Publishers Spend Lots on Marketing
A great example being GTA IV, hardcore gamers have a short attention span and live on hype more than physical games. Today, games live in press releases, demos, cinematic and live gameplay footage at conferences and on the web. Then, a game hits the shelves and sells millions of copies for a week or two before it’s forgotten. Publishers have marketed their game well, spent thousands on conference booths, streaming video bandwidth and rushing game demos through development and testing cycles early to get eyes on their titles.
Let’s face it, gamers that scrambled to buy Grant Theft Auto IV have moved onto the next big title or have decided to go outside for some fresh air (probably the former). Hardcore gamers consumes games like candy, sells them off for store credit and works towards their next purchase.
2. Publishers Want Loyalty
DLC breaths new life into old games, making them remain valuable for months after the hype and excitement has died. We’re now spending USD $60.00 for some of these new “current generation” game titles for a few days or weeks of excitement. Free downloadable content brings new reasons to play our “old stale” games and allows us to feel comfortable about our 60 bucks spent on a title.
Rainbow Six Vegas 2 is receiving a new “Fan Pack” for gamers to re-energize themselves about the “old” sequel to Rainbox Six Vegas. A game released in March is considered old by gamers, probably rarely played on Xbox Live anymore and needs something to keep the fans interested. This helps build loyalty to your product so the next franchise title which is released has a better chance of being purchased by your fan base because they can look forward to additional free content in the future.
3. Publishers Hate Used Games
Publishers are helping stick those games in the hands of the gamers for a longer period of time by supplying free add-on packs. Why would you re-sell your precious title back to the store when you could hold it and wait for potential DLC?
Publishers receive no revenue from the resale of a video game so it’s in their best interest to keep it out of the used markets. If there is a chance your beloved game will receive new features, at no cost to you, wouldn’t you hold off from selling it to see what’s coming?
Once a gamer has sold their title to a retail chain for pennies they’re unlikely to re-buy the title with the typical 80% markup when DLC arrives. They may opt to borrow a friends copy or rent the title rather than re-purchase it; neither fair well for the publisher in terms of revenue.
Games are expensive. Consumers must be wise to the best value in their video game titles and publishers want you to choose them for your gaming entertainment. Competition is high, profit margins are low and the market is all about sales volume. Publishers want repeat customers, people who feel their games are valuable before and after the purchase and are willing to share their loyalties with others.
Do you collect old console games, or do you sell them off to game stores and/or eBay? Would you consider holding off a sale if there was a great chance of new downloadable content?
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@PSvita loosing weight
I am not sure this is necessary. Especially since I hear this is more of a step back for the Vita. PSP needed a slim version because the original was chunky and had loading time issues. Is there anything so wrong with the Vita that needs fixing? Especially in UK? For me it’s a problem because I wanted to buy a Vita as it’s gotten quite cheap here. The new version will play havoc with local prices. I am not sure how this will play out.
@First the manuals. Now this.
I agree with Paul. The industry is not ready for discless consoles. And not just because people like hard copies. Major concern is that it requires a system of digital game sales on consoles that will actually work. At the moment, a digital game release costs almost twice the price of a hard copy. £60 for a new PS3 title from their online store as opposed to £40 for a disc. I am not OK with that. If digital stores were along the lines of Steam, this would work well. Otherwise it would just kill the used games market and force us to buy games at extortionate prices. On the account of the disc less Xbox I say meh. It will be an alternative that no one will buy. It will be seen as lacking compared to the standard Xbox one.
@Rescuscitation of the walking dead
The heads of Nintendo took a pay cut because it’s their fault Nintendo tanked. No one else’s. In my opinion they should have stuck the whole management crew into a space cannon and shot them to Alpha Centauri. The stubborn old fools will only damage the company further of they stay in power. This restructuring move should have happened a year ago. Instead Nintendo carried on as usual and sunk itself even further. Now it’s in dire straits and needs extreme measures. I hope that Disney buys Nintendo and makes Satoru Iwata work in one of their parks in a Micky Mouse suit. He deserves it.
@QOTW
Has to be Crysis. The game took a nosedive once the aliens started shooting everyone but the ending was of the shelf action movie crap. “A gigantic alien mothership is attacking. I wish we had a super mega ultimate secret weapon to shoot it down. Oh wait, it’s right over here.” Worst part was that the ending suggested that everything you just did was pointless and you have to go back to the island to “roll credits”.
Great Episode guys.
@Kotor II: I am with Jordan and I didn’t notice that it was unfinished, only that I was an overpowered character destroying everything in my path. I also didn’t find Kria impressive, just seemed like another whiney character who didn’t get their way and is taking it out on everyone else.
@Miner49er: I loved that you guys mentioned this game, I played it as a child and I had forgotten it’s name! I also played Jumpman Junior along with that one.
@Chocobo Tamagotchi: There was in fact a companion App game for FF8 on the Pocketstation. You played sd the Chocobo who got to fight monsters and collect treasure so it wasn’t too bad. It never came to America though.
@Black Isle: Speaking of Baldur’s Gate what do you guys think the chances are of getting the Baldur’s Gate 3 Beamdog is supposed to be working on? Did the Enhanced Editions do well enough?
@Facebook games: I find the whole Pay to win game mechanic to be very weak. More a ploy to milk customers of as much money as possible and give poor gameplay in return. I used to play Backyard monsters and it would constantly have stopping moments while I had to wait hours or days for things to finish building. It really can take the wind out of your sails to want to play. All the while giving the message “Save on resources by spending real money!” When I keep getting THOSE messages that tells me they don’t have any real game here just bait for you to click the Pay to Win. There was no real consequence to losing you could always easily recover. There just isn’t any challenge for these casual games.
Another example of a terrible Pay to win game is StarTrexels which has giant pay walls preventing you from going forward until you either spend HOURS collecting enough Dilithium or pay $15 to go to the next area.
So to answer Paul’s possibly rhetorical question, Yes I would rather pay for a 50-60 dollar game then deal with the Pay to Win crap.
At least Paul’s game Pinsanity sounds nice if you can actually win physical Pins and you are supporting our Olympic team.
@QotW: Best unfinished game would have to be Minecraft since they are still working on it.