After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
If you’re a Netflix subscriber and own an Xbox 360 you’ll be able to watch the entire library of Netflix programming on your console. This deal, recently announced at E3, puts Microsoft in a great way in terms of being the console to buy for multi-media entertainment against its Rival Sony.
Hey guys. I’m back from commenting retirement forced to do so once again by your grim opinions on my favorite console 🙂
@Vita
The Vita isn’t going anywhere. While I already said that I partially agree with Jordan that there is no constant flow of exclusive games, I still can’t say that this means that there is nothing to play on the Vita. Especially now with the cheaper version and the PS4 Remote Play, people will think again about buying one. Heck, if Jonah is considering getting one… maybe… By the way – http://en.wikipedia.org/wiki/Category:PlayStation_Vita-only_games sure, there is crapware there but there’s at least a dozen perfectly good, big games.
I also think Borderlands 2 isn’t really a system seller but it’s a well-known title that will make people look at the Vita and I believe that once you play it for a while, you realize how good of a system it really is for on-the-go gaming.
@PSNow
Obviously, people will,in general, not pay a subscription to play PS1 games, but PS3… I bet there are many people who would rather sell their PS3 and get PSNow for PS4 than keep the two consoles. It’s obvious to me that Sony shouldn’t be aiming at the latest releases to be available via PSNow. It’s going to be tough but if they play it right, they might be able to pull it off. I wonder if the games people own digitally will be available via PSNow for free… Also the ones obtained from PS+.
@QOTW
I didn’t really introduce anyone to video gaming. However, I convinced two friends to get a PS+ subscription for their PS3. I guess this counts. I also introduces some friend to board gaming and we meet regularly to play but this is easier since it’s intrinsically a more social activity.
Hey guys,
Don’t have too much to add this time but I’ll answer the QOtW.
I think I can say my wife and I introduced our daughter into Gaming. She loves to play Minecraft, Sims, Fable, and some other web based games.
Great show guys and keep up the good work. I also like it when you have 3 man team going with Paul or Dan.