The game industry is doing “okay” in this bad economic time compared to other industries. Primarily, Nintendo is rocking the house with their games, hand-held’s and consoles while mobile developers are showing some great successes in the industry. Many success stories in our industry are based on small titles, downloadable games of the more “casual” style while a few larger titles are experiencing slower than expected sales trends.
We’ve mentioned this in the past, but the tough economy gives many smaller developers great opportunities for success. While big publishers struggle to look good in the eyes of the investor, tiny developers can produce quality titles for minimal cash investment and time to market. Ten years ago, smaller developers tried to compete with the big boys making larger titles, cloning successful titles or simply asking investors to put it on the line for their game. Today, developers can create a small iphone app, a cute WiiWare title or exploit the XNA efforts of Microsoft for Xbox Live Arcade and actually have a chance.
There are still challenges with these smaller developers when working in the WiiWare and XBLA publishing channels, your game marketing and promotion becomes highly reliant on Nintendo, Microsoft or Sony for PSN. Tom Prata, senior director of Nintendo of America talked to Gamespot about this issue:
“Finally, there’s the problem of promotion. It’s not enough to make a great game if nobody notices it. Prata specifically said Nintendo will be devoting more resources to support the promotion and development of WiiWare games in the future.” (gamespot)
Of course, in the world of smaller game titles and downloadable casual games, you’re going to be at risk of finding a lot of “shovelware” — products that are only released to make a quick dime, often based on some license or popular theme/character. The great game titles will, hopefully, rise to the top and show themselves off amongst all the wanna-be money makers.
Those smaller developers putting a huge passion into their titles actually have a chance in this new industry trend. Game makers, internationally, now have a chance to grasp a small piece of the industry and make their dreams come true. The core audience may see this as a trend of noisly low quality titles, but I believe the industry needs this change to grow a new generation of developers based on niche interests.
While many can wait for their next release of Madden the rest of us will continue to spend a little money to see what the future innovators are going to be bringing to the table.
Nice to have a three man podcast again 🙂
@Occulous Rift: This is the first I’m hearing it called an absolute joke after seeing constant praise for this device.
I agree with the bring on the Holodeck sentiment, I’m sure society will fall apart when everyone decides to live in one.
@Simcity offline: This feels a bit like too little too late for me.
@QOTW: I once bought a Neo-geo and ten games for 20 dollars from a pawn shop. The games were a soccor side scrolling platformer, a space game that didn’t look better than Star Fox, a mystery game with very cheap animation, a doom clone and DragonSlayer. Aside from Dragonslayer most of these games looked like they could have been done on the other consoles at the time. We eneded up using it as a media player, funny how a out of date console can play CD’s while the Ps4 and Xbone can’t.