The Internet has given us a communication mechanism which allows developers to better understand their audience. You can use community sites to market your content and your brand but you can also use them to better understand your market and bring your strageties and progress to your fans.
Valve Software has taken their latest successful franchise title Team Fortress 2 and followed it up with a website or “blog” which can keep their fans “in the loop.” Teamfortress.com will, no doubt, be the launch pad for much hype, community offerings and up-to-date news about the TF2 game and any updates.
“Now that we’ve settled into regular releases of content, we’ve found ourselves wanting a better way to talk directly to the TF2 community about the state of the game and some of the reasoning behind the choices we’re making. Our hope is that this blog will accomplish that, and give everyone some better insight into our development process as well.” (teamfortress.com)
Now, there is a great chance Valve will use their new launch pad to talk about upcoming games and lead you to demo’s and downloads to the TF2 title; they already link to the valve store to purchase the game. But, blogs bring in users searching for fresh content about the game and give official word to kill any bad rumors.
Call it marketing, call it journalism or developers notes, there is nothing wrong with having one more resource which represents the voice of Valves TF2 development team. Congradulations guys!
Hey guys,
I just finished reading ‘Racing the Beam’, a semi-technical, semi-historical book on the Atari VCS and I’m currently reading ‘The Ultimate History of Video Games’ so your Gaming History segment was timed perfectly. I never had the Atari VCS but I did have the Atari 800XL machine and I did play most of the classic games. It’s certainly one of the most important companies in the history of video gaming and it’s a really fun and interesting story to read and listen about.
@Kinect
I never used the Kinect but the PS4 also has the voice command support and I never use it. I feel silly talking to a machine when I know I can do most of the stuff faster and easier with the controller. I am not suprised that the Kinect has been unbundled from the XBone. Those who think they spent too much money will just as easily sell their Kinects to those who want them. I don’t think it’s an issue. Overall, it seems to me that motion controls are vastly underused but there’s probably a reason for it. Other than party games I don’t really find them that fun. Having said that, I played through Heavy Rain using the PS Move and it wasn’t all that bad. Still, it’s a unique game, which attempts to be as immersive as possible.
@Philips versus Nintendo
This is so bizarre I don’t even know where to start… Why the Wii U and not the Move or the Kinect, which seem to infringe on the patent even more? Does it have to do with the scanner you talked about or the nunchucks because that’s still not clear to me? Didn’t Philips sue Nintendo over a different patent many years ago? Something about CD-i?
@QOTW
I don’t believe I played that many educational games back in the day. I remember a math game featuring Disney characters and butterfly nets but I don’t even remember what platform that was on. Atari or Commodore… Need For Speed didn’t teach me how to drive, Killzone didn’t teach me how to kill and Spelunky didn’t teach me about exploring caves. I prefer games for their entertainment value although I will have to look into the education genres when I have my own kids…