Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
Hey guys,
I just finished reading ‘Racing the Beam’, a semi-technical, semi-historical book on the Atari VCS and I’m currently reading ‘The Ultimate History of Video Games’ so your Gaming History segment was timed perfectly. I never had the Atari VCS but I did have the Atari 800XL machine and I did play most of the classic games. It’s certainly one of the most important companies in the history of video gaming and it’s a really fun and interesting story to read and listen about.
@Kinect
I never used the Kinect but the PS4 also has the voice command support and I never use it. I feel silly talking to a machine when I know I can do most of the stuff faster and easier with the controller. I am not suprised that the Kinect has been unbundled from the XBone. Those who think they spent too much money will just as easily sell their Kinects to those who want them. I don’t think it’s an issue. Overall, it seems to me that motion controls are vastly underused but there’s probably a reason for it. Other than party games I don’t really find them that fun. Having said that, I played through Heavy Rain using the PS Move and it wasn’t all that bad. Still, it’s a unique game, which attempts to be as immersive as possible.
@Philips versus Nintendo
This is so bizarre I don’t even know where to start… Why the Wii U and not the Move or the Kinect, which seem to infringe on the patent even more? Does it have to do with the scanner you talked about or the nunchucks because that’s still not clear to me? Didn’t Philips sue Nintendo over a different patent many years ago? Something about CD-i?
@QOTW
I don’t believe I played that many educational games back in the day. I remember a math game featuring Disney characters and butterfly nets but I don’t even remember what platform that was on. Atari or Commodore… Need For Speed didn’t teach me how to drive, Killzone didn’t teach me how to kill and Spelunky didn’t teach me about exploring caves. I prefer games for their entertainment value although I will have to look into the education genres when I have my own kids…