Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
@Notch selling Mojang to Microsoft: I was a bit apprehensive when I first heard this story. Though we have no confirmation I’m taking the silence as to mean a deal is being discussed and nothing is finalized yet. The more I thought about it and after listening to your take on it I think it could be alright. I’m just concerned with what they might charge for using the PC version. I’ve also come to be used to Mojang having added features with each new version release and I hope that continues. I’m not so bothered by Notch selling the company since he’s walked away from Minecraft when he did the Full release a couple years ago. I hope that we will also still be able to use our own custom skins, resource packs and mods for the PC.
@Good games worth paying for: I do agree with the sentiment that quality games are indeed worth paying for. Like Skyrim was and I’m sure a lot of hard work went into that game. The quote “a terrible game lasts forever” is right when you have the Atari ET as an example.
@80’s shows: I got both the Dungeons and Dragons and Captain N show references , I loved both shows as a kid.
@FFVI: I knew I had forgotten to mention Terra from FF6, I feel that the first half of that game was about Terra and Celeste the second half the game. I remember the argument I got in with my friend over this when he noticed that I wasn’t using Edgar or Locke in my party and he questioned me “Why aren’t I using the main guys?” My response was “what main guys? Terra and Celeste are the heros and he got so mad and yelled at me that Edgar was the hero. How can he be the hero, or Locke, when you can beat the game without them at all? More over the whole story revolved around the Espers and the empire trying to use them.
And just FYI I am a guy but that doesn’t mean I can’t emphasize with women or feel rejected when I hear things like “Girls won’t like you if you play games, why don’t you play a sport instead?”
I also did misunderstand your point Paul, thanks for clearing it up.
@QOTW: I remember making a few custom units in CIV 2 and using the map editor. I’ve played around with programs like RPG Maker and other similar RPG games like Neverwinter. The amount of work in making even the smallest dungeons or quests is just tremendous so I have to give it to those who make entire games worth of content and quality work. You do get what you pay for.