Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
@Iphone: I’m with Paul, I got and have had a Iphone 4 for about 2 years now, I don’t like the idea of rushing to get things when they are first released, I take a while getting new consoles and phones.
@Wasteland 2: I am surprised Jonah didn’t mention more of the Kickstarter games that have been successfully released when Paul said he knew of only one (Wasteland 2). There is also FTL, Broken Age, Shadowgate, & Shadowrun Returns. Pillar’s of Eternity is coming out and I’m sure can be added to this list soon as well. If you only focus on the ones that fail you’re going to miss the ones that are succeeding.
Wasteland 2 has been fun so far, I like being able to create a party unlike in Fallout where it’s just you and some NPC’s. I also suggest trying to use energy weapons, they seem to be very powerful to me.
@Zelda rumors: I don’t recall or remember any of these but I do agree with Paul on the whole feeling something is there if you could just jump one more block or open a locked door. You want to know what’s there, humans love mysteries.
I do remember the stories about trying to find the lost level of Super Mario, which was actually true.
There are a slew of crazy Harry Potter theories and I do remember the “Weasley is our King”
@QotW: As for falling for any game Rumors I don’t think I really did, most of the time I had sources to validate if it was true or not. If I couldn’t do it or seemed astronomicaly impossible I figured it was fake. However the closest would be when Areis died in FF7 (I’d say spoiler warning but if you haven’t played it yet your’re probably never going to). I wanted there to be a way to save her since you could actually save Gremio in Suikoden, you can’t fault the logic of a angsty teenager.
The more I thought about it though the more I realized she had to die for the story, it was her death that brings about the Holy spell to save the world from Sephiroths Meteo. So yes listen to Paul if it doesn’t make sense in the story narrative, it probably isn’t true and if it is the game isn’t worth your time.
@iPhone yoga
It seems that someone did not pay attention during their physics lessons on the property of metals. I am sticking to my iPhone 4S. Last thing I need is my phone going all Beyoncé on me. But I am sure Apple will fix it. When they had problems with cracking screens, someone released a screen protector which was used for attack helicopter wind shields. You know, just in case you want to check your Facebook in a middle of a war zone.
@Windows NEIN!
Oh Lord, another Windows edition. When will Microsoft understand that the best way to fix a mistake is to never make it in the first place. I just hope that they were reading their feedback and will make a definitive windows experience. Considering that there is no alternative on the market, a good new windows is a necessity.
@QOTW
I don’t browse the net that much, so I avoid most of the rumours. If I do hear something, I triple check it for confirmation. I think my favourite rumour was the Halo 2 Scarab Gun. It was a plasma rifle that shot massive blasts of energy akin to the gigantic Scarab walking tank. It sounded like a hoax, until people proved that it actually exists. This set of a chain of rumours of other hidden weapons all across the game. Countless hours were spent in chasing ghosts in that game. A good marketing ploy if I ever saw one. My second favourite Bungie rumour is that Destiny has a storyline. Apparently it’s hidden somewhere deep deep within the game’s code and only the most dedicated players can find it.