Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
Hey guys,
I haven’t written in for a while because you failed to speak bad of Vita all these weeks 🙂 the moment I heard Jonah flip flop on what media devices the Vita uses I knew I had to straighten it out (too bad about Jordan). Oh, there’s also work but I guess that’s a minor thing 🙂
The Vita uses cards and is still a great platforms with many great games. I just got the platinum trophy in Velocity 2X, which is just an amazing shoot’em up/platformer game. I wonder if it could break your dislike of the device…
I also haven’t been writing in because I didn’t feel I had much to add on the subject of the recent news items. However, the Windows 10 news is quite interesting. The reason they gave for skipping a number is great. Way to go with consistent naming, Microsoft! I’ve been using Windows since Win95 and they pretty much stick to the pattern of having every second system be terrible, as if they had two dev teams and one of them had no idea what they were doing. I bought a Win8.1 laptop recently (no touch) and I found it very hard to navigate through my apps. The Metro design sucks for mouse-operated devices and it’s not that intuitive for touch either.
Let me end with a little ‘about me’ section so that maybe Paul remembers me next time. We share the first name, after all 🙂 I’m 29, fonished college years ago and I’m trying to do a PhD in electronics/computer science. I also work for a startup which will one day be sold for… ONE MILLION DOLLARS (puts pinky in mouth).
Coming back to tje topic of Vita, my question to you guys. Which handhelds have you owned / do you own and enjoy a lot? Explain why 3DS is better than the Vita without using the words or phrases Link, Zelda, ‘the legend of’, ocarina 🙂
Cheers,
Pawel