The Internet has given us a communication mechanism which allows developers to better understand their audience. You can use community sites to market your content and your brand but you can also use them to better understand your market and bring your strageties and progress to your fans.
Valve Software has taken their latest successful franchise title Team Fortress 2 and followed it up with a website or “blog” which can keep their fans “in the loop.” Teamfortress.com will, no doubt, be the launch pad for much hype, community offerings and up-to-date news about the TF2 game and any updates.
“Now that we’ve settled into regular releases of content, we’ve found ourselves wanting a better way to talk directly to the TF2 community about the state of the game and some of the reasoning behind the choices we’re making. Our hope is that this blog will accomplish that, and give everyone some better insight into our development process as well.” (teamfortress.com)
Now, there is a great chance Valve will use their new launch pad to talk about upcoming games and lead you to demo’s and downloads to the TF2 title; they already link to the valve store to purchase the game. But, blogs bring in users searching for fresh content about the game and give official word to kill any bad rumors.
Call it marketing, call it journalism or developers notes, there is nothing wrong with having one more resource which represents the voice of Valves TF2 development team. Congradulations guys!
Hey guys,
I haven’t written in for a while because you failed to speak bad of Vita all these weeks 🙂 the moment I heard Jonah flip flop on what media devices the Vita uses I knew I had to straighten it out (too bad about Jordan). Oh, there’s also work but I guess that’s a minor thing 🙂
The Vita uses cards and is still a great platforms with many great games. I just got the platinum trophy in Velocity 2X, which is just an amazing shoot’em up/platformer game. I wonder if it could break your dislike of the device…
I also haven’t been writing in because I didn’t feel I had much to add on the subject of the recent news items. However, the Windows 10 news is quite interesting. The reason they gave for skipping a number is great. Way to go with consistent naming, Microsoft! I’ve been using Windows since Win95 and they pretty much stick to the pattern of having every second system be terrible, as if they had two dev teams and one of them had no idea what they were doing. I bought a Win8.1 laptop recently (no touch) and I found it very hard to navigate through my apps. The Metro design sucks for mouse-operated devices and it’s not that intuitive for touch either.
Let me end with a little ‘about me’ section so that maybe Paul remembers me next time. We share the first name, after all 🙂 I’m 29, fonished college years ago and I’m trying to do a PhD in electronics/computer science. I also work for a startup which will one day be sold for… ONE MILLION DOLLARS (puts pinky in mouth).
Coming back to tje topic of Vita, my question to you guys. Which handhelds have you owned / do you own and enjoy a lot? Explain why 3DS is better than the Vita without using the words or phrases Link, Zelda, ‘the legend of’, ocarina 🙂
Cheers,
Pawel