Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
Welcome back guys, another good show.
I’m sorry I can never manage to send hate mail for Paul cause I’m just too busy sending it to Jonah. Just kidding, this is more “nerd rage mail”, because of the topic of Final Fantasy from previous episode.
Saying your not into FF because you’ve only played 10 and up is like saying you don’t like Star Wars because you’ve only seen the pre-quels. I’m sorry but as far as I am concerned you’ve only played the BAD Final Fantasy games. The Golden era of FF was parts 4, 5, & 6; 6 being my personal favorite. It had the best story, art, music of the entire series.
The thing about Final Fantasy was the first one was supposed to be the last and only but it had done so well they decided to continue, so the only thing final about them was that you only saw one world per game, you never went back so there wasn’t truly a sequel in the sense of a continuing world.
That changed after FF10,now even FF4 and 7 have sequels. FF6 was the last to have that 2d style art that I still love, ff7 had a real mix bag of art from beautiful backgrounds to horrendous 3d models. FF8 just had a terribly convoluted story and it felt too modern, FF9 I think was the last one that I really enjoyed but still missed and preferred the 2D art style over the still awkward 3D models. FF10 had unrelatable characters, it looked pretty but felt so shallow.
FF11 was the first MMO which I never played, FF12 was too easy to cheese with grinding out the chessboard skills. Just about everything is wrong with FF13, I know the bird in the dudes hair was wierd, but they did it in Suikoden V as well, maybe it’s a cultural thing. I couldn’t stand the dude with the beanie who constantly had a lock of hair in his face.
What was really obnoxious was the star rating they would give after each battle, after the first few I realized they were going to be doing this the whole damn game, I couldn’t go on after that. The game just insulted my intelligence way too much. It was a great run but I think I’ve had my Final Fantasy with that series.
@Kickstarter: It is true you have to be careful with investing but I wouldn’t say 9/10 video game kick starters have failed. You guys keep seeming to forget to mention the ones that have succeded: FTL, Divinty Original Sin, Shadowgate, Shadowrun, Pillar’s of Eternity, Wasteland 2, etc
Here is a link with a long list of them:
http://en.wikipedia.org/wiki/List_of_video_game_crowdfunding_projects
I will concede one has to be careful in choosing products or at least keep in mind that the project may fail and you will get nothing. Kickstarter DOES have on it’s site that there are no guarantees of any products being completed. I like what Hilary said about trying to help these developers out and giving them a chance and I do think Paul is also right that there are those shady individuals that make crowd funding look bad.
@Greg Zeschuk: It’s a shame the title made me think he might work on Baldur’s Gate or something. The idea sounds well meaning but I agree with Jonah I remember just using my imagination to fight strange aliens or playing spys or whatever.