After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
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Man, first you knock Final Fantasy and then Darkwing Duck? I felt that Darkwing was as well rounded as Rebecca from Talespin, love both shows by the way, yes he self promoted but I think he did that in part to help take care of his adopted daughter Goslyn. He also used non-lethal means to fight villains, like Batman. I’m surprised that you guys didn’t talk about the video game counterparts to Talespin and Darkwing Duck.
One last thing about why I back any kickstarter game, there is a game Sword Coast Legends being made by N-space. The companies president, Dan Tudge said “I think that consumers have proven by voting with their wallets that not everyone wants to play a hundred-million-dollar blockbuster, though we certainly all enjoy them,” said Tudge. “There’s a place for really creative story-driven RPGs that do things like remain isometric, do things like party-based-tactical combat with pause-and-play.”
To me that statement validates my backing games like Pillar’s of Eternity as a vote for those kinds of games to be made. I had thought it was very oddly coincidental that this game was coming out along with PoE and the others.
@Lenovo: People like him are one reason why I like building my own computer and staying away from pre-built “brand name” computers. Having some companies unnecessary software is bad enough but to put in underhanded adware and spyware is just ridiculous.
@FCC and Net Neutrality: This is one of those things I know people debate about whether or not the Government should be regulating this sort of thing. From what you guys have outlined it certainly seems like something that needs to happen. I know my own internet seems to get throttled or some sites not work at all for no apparent reason.
@Capcom and Modders: I love Modders, always defying what Companies state can or can’t be done.
@Star Trek tribute to Spock: I was born after the show had aired but I grew up with the movies so I have an attachment to the old cast of sorts. TNG and DS9 is still my favorites and even there Spocks’ presence was felt in episodes he showed up in like Unification. I love how the gaming community can honor their fallen icons, much like WoW did with Robin Williams and now Nimoy in STO.