Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
@Better Than Life
Above title is a reference to the popular UK TV series Red Dwarf. Better Than Life was a virtual reality headset that rendered anything that you ever dreamed off. However, it was banned because people using Better Than Life would spend all their time in the virtual world and eventually starve and die.
I don’t think VR will fail. Simply because too many big players are investing into it. Microsoft, Facebook, Apple and Sony are all bringing out a separate headset. And no-one can fault them. VR and AR have a lot of potential, especially outside video games.
My experience with AR on the 3DS was limited but I was impressed nonetheless. Seeing your tabletop transform into a fire breathing dragon was pretty cool and it’s sad Nintendo never followed up on this feature.
I think there is so much interest in VR and AR because it was a big sci-fi hook in the 90s. As Paul mentioned, there was the Lawnmower Man. There was also Johny Quest. Now, in 2015, the 90s kids have turned into working adults and are willing to shell out a lot of money for their childhood dreams. If there was ever a time for a VR revolution, it is now.
Will it be as successful as the mobile revolution? Don’t think so. My iPhone is with me wherever I go. But I don’t see taking Oculus Rift on the train. VR and AR devices will be anchored to your house and will probably be as revolutionary as a VHS player. Which is not a bad thing really.
@Thanks a lot Nintendo for region locking your products because I really don’t feel discriminated against because I live in Europe
Wow.That is one sweet Humble Bundle. If only the codes worked outside of US I would probably have more than 2 Wii U games. Thank you Nintendo for catering to ALL your customers.
On a different note, Paul raises a serious point. Since the creation of Humble Bundle and Steam sales I accumulated a lot of games on my Steam account. So far I have properly played maybe 15. Adding it to the countless PS2, PS3, Xbox, Xbox 360, Xbox One, GBA, DS, 3DS, PSP, Wii and Wii U titles, in terms of playing new games I should be sorted for the next 50 years. And yet I keep buying more. It is turning from a habit into a disorder. But if a game costs £1, as my friend puts it, “I could skip out on that can of coke”. It’s strange. In 2005 here in UK it was almost impossible to find a game under £10. How things have changed.
@World of Warcraft: Broken Wings and Raging Tears
My stance on this topic is that whoever wants to see more content will look for it and therefore not fly. On the other hand, whoever wants to zoom past on his legendary mount “Dragon-Hoof-That-Was-Forged-From-My-Dad’s-Credit-Card”should be free to do so. I don’t see why WoW can’t have both.
Great show guys!
@VR/AR: I think the whole VR thing has been a long time coming, I think it’s been mostly that the hard ware wasn’t easy to use, as pointed out that Mobile phones are. Between clunky headsets, tvs requiring glasses and price tags. I’m still waiting for Holodecks personally. I do like what I have seen with the Altered reality hardware where a virtual bad guy can pop out through your device in your own environment.
@Oh What do you do with the funny little things, they go no wings: (that was reference to the Animated Hobbit movie) I can see why this has made many angry, you give they a great feature something they had been demanding for awhile. Then take it away, talk about pissing in their cornflakes and smiling about it. I remember a area just above Ironforge I could never get to because of the restriction of flying. I, like you Jonah, haven’t played WoW in years but being able to get to these hard to reach places needed flying and now they want to limit that. So you’ll have your taxi but I guess the fancy mounts are all grounded. I don’t think Blizzard can afford to give reasons for people to quit their servers. Several have already commented that they have stopped playing.
@FFXV: This is a series that really does need it’s Final iteration. They’ve gone into a direction I no longer want to follow. It’s a shame too cause it was one of my favorite series. I think it goes with my point when you two can’t keep the latest ones straight.