Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
Welcome to the TD Gaming Podcast! This week we discussed:
@Exbox One and Paystation 4
The Chinese have a very different understanding of what copyright infringement is. At university I was genuinely laughed at for having physical UMD disk games for the PSP by my Chinese course mates. Apparently in Hong Kong you can purchase an already cracked system and download the games online. As lucrative as the Chinese industry is, I don’t think Sony and Microsoft can ever crack it, regardless of the legal status of gaming in the country. Piracy will kill any profits they hope to make. The only games that can survive in China are Freemium games, which offer online transactions for additional content.
@Street Fighter 5 BETA be worth it (sorry my pun game is so weak)
I was never really a fan of the Street Fighter series. Like Jonah, I found it too technical. My biggest problem with the series was its poor storytelling. That’s why I grew up playing Mortal Kombat, with its accessible lore and buckets of ketchup. I was surprised to hear that SFV will be exclusive to PS4. Sony must be paying Capcom a lot of money to keep it that way. Ironically, while skipping Microsoft Xbox One, Capcom is bringing SFV to Microsoft PC,meaning that I can still enjoy the series as long as I overclock my system and get a diamond fiber connection.
@Pee-sports
I still can’t believe that e-sports actually exists. At least don’t call it sport. Comparing Usain Bolt to some spotty snotty teen who calls himself DeathLordOverkill745 is just laughable. Nonetheless, e-sports is difficult to ignore. Its raising the profile of gaming, and often in a negative way. Maybe some proper regulation will do it some good.
@QOTW
I can’t think of an expansion pack that I actually enjoyed. I don’t tend to buy expansion packs on their own. I get them with GOTY edition or in a bundle, so for me they become just a part of the game. The only recent ones I can think of were Dawnguard and Dragonborn for TES5, but all they did was throw extra content at my already overpowered Dark Elf.
I believe that a good expansion pack must provide you with a new gameplay mechanic, that lets you enjoy the game in a new way. Its what distinguishes an expansion pack from DLC. Throwing more of the same at you after you already completed 10 hours of a game is not worth the money. The expansion must also feel like an addition to the game; not something that was supposed to be there in the first place.