While Sony and Microsoft one-up each other with fire sales on old hardware and blockbuster titles like Gears of War 2 and Resistance 2, Nintendo goes for something completely different… older people.
You’re only as old as you feel, but it’s hard to discount Nintendo’s attack on a demographic when they visit the American Association of Retired People’s Life@50+ Expo in Washington, D.C. this week. Odd move, indeed… or is it?
Retired people may have a bit more time than a busy adult with two kids and a few jobs to hold down. While young adults may want to game, they may not always have the time in their schedule, especially in the United States where people forget what “vacation” means. Retirement is a time to reflect upon your life, your deeds and enjoy the fruits of your labor with your grandchildren; it’s time to get a Wii.
The Wii is the perfect gift for retired folk who want to entertain themselves with something new and different without having to keep up with game releases. The Wii doesn’t have very many games when compared to the 360 and, although many get low review scores, retired folks aren’t scanning the Internet for weekly game reviews and news. They may not be the most in-touch with the industry but that’s okay, they’re non-gamers.
All that Nintendo has to do is sell the unit to them, it may sit on the shelf for months or only get pulled out when the grandchildren visit, but it’s a low-cost unit with games like Wii Sports and Wii Fit, what more do they need?
(Thanks, Kotaku)
Personally I find the Persona 5 anti-streaming rules insane. If you’re worried that “spoiling” your game will make people not want to buy it then you probably should have made it better in the first place. For good games, streamers and YouTubers help to draw sales by increasing interest in games. Here in America there is a certain subset into the Persona series, but for most of the populous these are an enigma. This isn’t Japan where everyone is balls-deep in the series. Increased U.S. exposure can only increase sales.
Persona 5’s policy is interesting!
I want to know more about the developing Maniac Mansion game…
It’s an Easter Egg in Day of the Tentacle Remastered.
http://dott.doublefine.com/