This week’s episode is full of industry news in the wake of The Game Awards. There wasn’t many news items but there was plenty to talk about with the Awards, especially with this week’s Gaming Flashback, Unlimited Adventures.
This week’s news items include:
Let us know what you think.
It seems the promise of Final Fantasy XIII on the Xbox 360 is a big “work in progress” as it’s not actually under development yet. Square Enix is fully ready to commit on a simultaneous release for Europe and North America but not every territory around the globe.
The reason is simple: there are just too many countries to perform language translations in the time of a release window. Final Fantasy, as many know, is very text heavy in terms of dialog and storyline. We’ve spoke at length about that in the gaming podcast which helps explain why certain countries get some releases of Final Fantasy at different times and why some sequels never make it out of Japan.
“We’re ready to start developing FFXIII for 360,” said Square Enix’s Shinji Hashimoto. “First, we will complete the game for PS3 in Japan, then begin localization for America and Europe while developing the 360 version simultaneously. The PS3 and 360 versions will be released at the same time outside of Japan — although, due to language and other conditions, the game may not be released simultaneously across territories.” (1up)
Their plan of attack seems solid and gives the PlayStation 3 a bit of an advantage in the Japanese market, but considering the lack of 360 presence in the land of the rising sun, this isn’t too surprising. What is surprising, still, is the concept of Final Fantasy XIII on the Xbox 360 at all!
When it comes to E3 announcements, letting the crowd know Final Fantasy XIII was arriving on Microsoft’s console was a positive shock to the system. It may not be simply because yet another Final Fantasy game is in the works but to prepare gamers for the idea that they don’t have to run out and invest in a PlayStation 3 just to play the next big RPG.
The value to the Xbox 360 is growing and the need to collect all the consoles is fading. End of an era?
Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
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It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
Nintendo plans to capitalize on the monumental success of Wii Sports by doing what they do best, building a hot game with an accessory backing its success. The new Wii Sports Resort will be a mini-game set like Wii Sports and Wii Play but with a beach setting and games like frisbee.
Frisbee? How can the Wii motion controller handle a Frisbee toss? Wii Motion Plus of course! We believe they’ll be packing the game in with the Wii Motion Plus to add more value to the purchase. Honestly, this adds more value to the accessory as a driving force to make sales and increase margins. Game accessories are a great way for Nintendo to profit, consider the pack in game marketing material.
As Wii Play has shown us, historically, gamers want the accessory and the bundled game is just icing on the proverbial cake. Wii Play, as a game, was lacking in many ways and would be, as a stand alone product, a definite must-not-have title. But, considering the amount of Wii controllers sold, this allows Wii Play to show up high on best games sold month over month.
Wii Sports Resort takes this to a new level by using the term “Wii Sports” in the game, allowing the masses to flock to the store to get anything that can reproduce the fun of the original title. Nobody knows, yet, if it will reproduce the same fun factor but the accessory is neat.
(Thanks, joystiq)
