Episode 550: Kowtowing to China

As not to be shown up by other conferences, E3 is bringing back the booth babes, the glitz, the glamor and the publishers and developers. All but NCSoft is reported to be making it to E3 this year and they’re opening up registration again, without having an invite only exclusive club.

Is it really that easy to breath life back into E3? It makes me question why they changed it to begin with as developers and publlishers were the ones reported to not want to spend the millions of dollars in cost to obtain a few extra eyeballs on their products. We all contemplated mini-conferences with each major developer to take the place of the big E3 where each confierence would focus on just a few small brands.

Now, we’re heading back to the way it always was… isn’t this what the big boys were trying to avoid? Apparently not, because they’re all signed up and ready to return and hype their product. Perhaps these same developers saw some falling trends and realized E3 is needed to push their new games?

Sony, Nintendo, Microsoft and all their friends are back again to battle, this is like a long awaited Street Fighter sequel. The new Super Smash Bros Brawl of press events with the hot chicks in tow hoping to flash the lights upon their awesome next greatest game development.

Will this really reinvigorate the conference? Will it cause other conferences like TGS and GDC to lose attendance this year? We know many mainstream press folks are sighing as they realize they’re going to all have to show up and really work the show, for them this is business and ratings. While a few of us are impressed by the anime clad chicks, most of the folks there are actually working for a living.