Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
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It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
Hi Guys.
Thank you very much as always for the episode. I appreciate the work you put into every episode every week, and i am sorry,
that i can´t listenm to every episode as fast as i want to 🙁
Regarding the topics:
I played a lot of WoW (damn drug), amd since last week a loooot of MTG Arena, because the new set is out and its awesome 🙂
In addition i played some Ori and The Will of the Wisp and a lot of Last of Us 2. And of course some rounds of Jackbox Party, which was really fun!
Space Invaders:
I grew up with this, it was my first game on Atari 2600 back in the 80s 🙂
But paying so much money for a colored version … naaaarrr .. dont think so 🙂
Maybe if it will come to steam and there will be a sale 🙂
Gaming Flashback:
I never even heard of the name of the game … mhmm .. strange. But Regarding Doom: i was not able to play it back in the 90s, because the sound made me sick, i mean really sick. These bass-like sound for a longer time, made me feel like i had to puke 🙁
Shroud & Ninja & Mixer:
These guys have enough money for the rest of their lives … so .. i dont care where they will go, they will have their fans anywhere 🙂
I don´t like Mixer at all, can´t say why, but the “look and feel” is not mine. I can´t say how it was for the streamer, i am only telling my opinion as a viewer.
The only time i go on mixer, is playing JackBox party with Jonah.
SF5:
I loved to watch Street Fighter Tournaments, expecially the EVO or Capcom Cup … i don´t think that the same feelings come over with a online stream. Sadly it´s the best thing they can do right now during this situation.
And yes, SF4 was way more better than SF5 in my opinion!
Thanks again, its always fun, listening to you gus, having fun and hearing your opinion on all these topics 🙂
Stay healthy and i hope to hear from you next week.
Greetings,
Ralf