What’s with the title? Stick to the end of the episode to find out. Meanwhile, this week was fairly slow and it was tough finding things to talk about — Minecraft has been in the news a lot lately.
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Microsoft is reporting their European sales are the best they’ve seen in the history of Xbox 360 sales. They’re claiming the sales are double what they were in the 2007 holiday season. They are saying 8-million consoles have been sold to date in Europe, the Middle East and Africa (EMEA).
Microsoft’s fast to push out their press release, probably hoping to overshadow any reports Sony may be releasing for sales numbers. At this point, we’ll have to believe their press release as fact until someone proves it otherwise; Microsoft would hate to be caught in a lie. Unfortunately, NPD figures aren’t collected in Europe so we have to wait for all the other metric gathering companies to release final December 2007 figures.
Sony could, in fact, see a doubling of their sales figures as well, we’ll have to wait and see.
This week we’re learning a bit about Donkey Kong Junior as well as listening to Don convince Derrick that the second stage in Donkey Kong was in Donkey Kong Junior. We’re also looking back to Billy Mitchell, a Guinness Book World Record holder for video games. This week, news was a bit light but we managed to cover:
Xbox 360 Most Satisfying Console in Japan?We also tackle the incoming comments answering our question of the week about TSR and Wizards of the Coast. This week, we’re asking people if Don is wierd for replaying video games right after he beats them. Does anyone else do that?
Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
