What’s with the title? Stick to the end of the episode to find out. Meanwhile, this week was fairly slow and it was tough finding things to talk about — Minecraft has been in the news a lot lately.
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Since the release of Peggle on February 2007, gamers around the world have caught on to the addictive casual game. Now those that didn’t download Peggle on Steam, Popcap.com or other electronic download site can buy at packed boxed version in retail outlets!
Peggle hits retail stores and the world will never be the same! You can download it for your ipod, on your PC and on your Macintosh but never before could you purchase it in a local store. Although, it seems, boxed casual games are the rarity, not the norm, the more outlets a developer like PopCap gets the better.
MSNBC listed Peggle in the top five most addicting games of all times, PC gamers couldn’t get enough and, eventually, Xbox Live gamers will have that same experience. If you’ve never played Peggle I suggest you run out and buy it when it arrives in retail stores… or just buy it online the way you could do for the last year and some change…
The Xbox 360 price drop rumors flow like water and it’s all but officially been announced at this point. What about PlayStation 3 and their price? No.
Nobuyuki Oneda, the Sony’s chief financial officer said, “our plan is not to reduce the price. Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.” (gamespot) This makes complete sense coming from their chief financial officer, as their motivation is to make money, not lose it.
The question remains, how will they actually make money if they’re no longer in the race for competitive market prices? Considering game licensing must Net them some amount of profit Sony’s idea seems to be the exact opposite of their original PlayStation method: saturate the market and sell them all games.
So far we’ve seen very few “need to have” games for the PlayStation 3 console while Xbox 360 continues to build a substantial library and Wii continues to break sales records for apparently no reason. When a game publisher has to decide on a platform to launch a new game, why would they choose the one that doesn’t care to be competitively priced in the market? The one that doesn’t care about quantity of sales?
Sony intends to reverse the entire razor blade philosophy where one sells a cheap razor and charges users for the blades over and over again. Their take on this concept is to sell really expensive razors and put out small half-quality blades. Is that a good market strategy at this point?
Tech Cruch is reporting that Electronic Arts is about to acquire casual games giant Popcap Games for a cool $1 billion, which would exceed EA’s market cap by over 13%. If true, this would be EA’s definitive entry into the casual games market, a field they broke into 7 years ago.
Despite consuming a significant chunk of EA’s reserves. buying Popcap would bring them IPs such as Bejeweled, Plants Vs. Zombies, Peggle, Zuma and Bookworm.
We’ll keep an eye on this deal as it happens.
