Episode 637: Activision Aftermath

This week, the crew discusses all of the news surrounding Activision/Blizzard after its purchase by Microsoft, and the consensus is that Bobby Kotick is still a slime.

Other news includes:

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Episode 418: Potter RageEpisode 418: Potter Rage

This week’s episode runs pretty long as TJ Denzer returns from his bowling trip. Scott goes ballistic over the Harry Potter franchise with Twilight, and other than that, a lot of pop culture discussion.

This week’s news includes:

  • Nintendo deletes every stage by prominent Mario Maker speedrunner
  • Telltale’s take on Batman will be M-rated, launches this summer
  • Original Diablo design docs show it was to be a classic turn-based rogue-like
  • 30 launch titles for Oculus Rift revealed, each with “Comfort” ratings
  • Mass Effect developer wore new IP on T-shirt, says no one noticed

This week’s Question of the Week, “What game editors have you used?”

PlayStation 3: Not About Quantity, About ProfitabilityPlayStation 3: Not About Quantity, About Profitability

The Xbox 360 price drop rumors flow like water and it’s all but officially been announced at this point. What about PlayStation 3 and their price? No.

Nobuyuki Oneda, the Sony’s chief financial officer said, “our plan is not to reduce the price. Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.” (gamespot) This makes complete sense coming from their chief financial officer, as their motivation is to make money, not lose it.

The question remains, how will they actually make money if they’re no longer in the race for competitive market prices? Considering game licensing must Net them some amount of profit Sony’s idea seems to be the exact opposite of their original PlayStation method: saturate the market and sell them all games.

So far we’ve seen very few “need to have” games for the PlayStation 3 console while Xbox 360 continues to build a substantial library and Wii continues to break sales records for apparently no reason. When a game publisher has to decide on a platform to launch a new game, why would they choose the one that doesn’t care to be competitively priced in the market? The one that doesn’t care about quantity of sales?

Sony intends to reverse the entire razor blade philosophy where one sells a cheap razor and charges users for the blades over and over again. Their take on this concept is to sell really expensive razors and put out small half-quality blades. Is that a good market strategy at this point?