Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
Hi guys.
As usual: thanks a lot for your effort and work to bring us this and every other episode 🙂
I am not able to say so much to this episode because I don’t know all the games you talked about ?
I played a lot of Magic Arena as usual, some WoW and since it is released some days ago: Itorah, a hand drawn Meteoidvania Indie Game.
But some things I can say sth about:
Dorfromantik: I own this game and it is really relaxing and I can play it over and over again. You can’t loose in some way so it’s not frustrating 🙂 I really recommend it 🙂
PS5: I am happy i gut a PS5 some months ago, but sadly I did not play so much with it. I only played some hours God of War with the 4K HDR Upgrade.
Gizmondo: I owned this console and yes it had a SIM card in it 🙂 I never played with it, it was only a nice upgrade for my retro gaming collection. I sold
It for way to much money in my opinion, but because of the fact that it is rare and I owned the packaging box, manual and all that stuff it was a nice catch when I bought it 🙂
Super Mario Guide: why is this a topic? Such an old game and now it is a topic? ? but I think some collectors or hardcore fans are really interested in this thing. The game is still played a lot by speedrunners, afaik?
Switch Topic: I really love my switch. It doesn’t need any upgrade, because the games for this console should not be such graphical monster games in 4K HDR… I like it for the simplicity. You can play the games even if you don’t have that much time, they are easy to understand, easy to solve or finish and you can can get back to them after weeks and are in to it after some minutes. No need for an epic storyline which is hard to follow. But for sure that’s my opinion and I understand every person who wants complex storys, hardcore mode and complicated as hell 🙂
Sorry for late commenting, but I wanted to drop the lines to make you know, that I am still a listener and follower even if I don’t comment every episode 🙂
Guys, that’s all from my side. Please keep on the good work, stay healthy and enjoy whatever you do 🙂
Greetings from Germany,
Ralf