Episode 647: Advertising

[This episode has been re-uploaded due to technical issues]

This week’s is pretty short, featuring a Sonic the Hedgehog and Halo discussion before delving into what’s okay and what’s not okay with in-game advertisements. The Gaming Flashback for this episode is the tripping Journey.

The news includes:

  • PlayStation wants ads in its games, too
  • Bugsnax leads late April Xbox Game Pass line-up
  • Amy Hennig is taking another shot at making a Star Wars game

Let us know what you think.

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Microsoft Says Blu-ray Holds No 360 ValueMicrosoft Says Blu-ray Holds No 360 Value

Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”

Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”

We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.

Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.

They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.

“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)

Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).

It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.

Which is fine, we like games.

Gaming Podcast 211: Short and SweetGaming Podcast 211: Short and Sweet

This week we had to cut some segments short due to some work we’re doing on our house that had us tied up. We’re just doing up some news this week and community feedback. This weeks news includes:

And, here is the story about The Boy Who Stole Half-Life II. Here is our Question of the Week: Will all MMOs eventually follow a free-to-play model?

Gaming Podcast 205: Scary PoopGaming Podcast 205: Scary Poop

This week’s gaming podcast includes a gaming flashback on Rock N Roll Racing, a game that was very close to the game Derrick thought about last week. We’ve got community comments, as the usual, and a few good news articles that emphasis hacking:

  • PS3 Hacking Begins in Earnest, and Sony “Looking Into” It
  • Mac App Store Cracked
  • Microsoft Thinks PC Kinect Hacks are “Cool
  • Nintendo 3DS to Have 3-8 Hours Battery Life
  • Interplay Calls Bethesda’s Legal Claims Absurd
  • Lord of the Rings Online Triples Profit

The focus on security and hacking brings out the emotions in this episode, we’re sure you’ll have a few things to say about it as well. Say on young warriors! (and warriorette’s). This weeks question of the week: What non-game features do you enjoy on your videogame console, and what features do you find useless?