Episode 647: Advertising

[This episode has been re-uploaded due to technical issues]

This week’s is pretty short, featuring a Sonic the Hedgehog and Halo discussion before delving into what’s okay and what’s not okay with in-game advertisements. The Gaming Flashback for this episode is the tripping Journey.

The news includes:

  • PlayStation wants ads in its games, too
  • Bugsnax leads late April Xbox Game Pass line-up
  • Amy Hennig is taking another shot at making a Star Wars game

Let us know what you think.

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TD Gaming Podcast 94: Chicken and Subscription FeeTD Gaming Podcast 94: Chicken and Subscription Fee

Lots of great news in this weeks gaming podcast thanks to the holiday season approaching. We also take a retro style flashback to Space Invaders and talk about our attendance at the popcap launch party for Bejeweled Twist and a very light preview of our initial Guitar Hero World Tour impressions.This weeks news includes:

This weeks soapbox segement, we ask the question, does unlimited level creation cause bad press in video games?

Bejeweled Twist Launched, Casualites RejoiceBejeweled Twist Launched, Casualites Rejoice

After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.

“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.

Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.

Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.

Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.

Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.

Midway Layoffs, Criminal CancelledMidway Layoffs, Criminal Cancelled

Midway’s been around the industry for years, has decided to lay off up to 90 people and cut the Criminal project from their lineup. This is a long term plan of cost reduction by the board of directors to get down costs and keep the company running smoothly.

Their plan seems to be to develop games intelligently, by costing out each project and building what’s needed to make the company profitable without excessive cost. A company always runs best when it’s doing it wisely and looking to reduce overhead, unfortunately a company in a bit of trouble has to let go of employees to get their.

While this was a very difficult decision, we feel it was the right thing to do for the future of Midway,” said Matt Booty, interim CEO and president of Midway Games Inc.. “We view every game as an investment that must meet certain standards for quality, scheduling, and profitability. Midway remains committed to producing the highest quality entertainment, as evidenced by our strong holiday line-up which includes TNA iMPACT!, Blitz: The League II, and Mortal Kombat vs. DC Universe starring a team of MK characters and some of the most recognizable DC Comics personalities such as Batman, The Joker, and Superman.” (kotaku)

Hopefully this allows them some breathing room to get out of this sticky situation, we hate to see old names go down in history as failed.