Episode 647: Advertising

[This episode has been re-uploaded due to technical issues]

This week’s is pretty short, featuring a Sonic the Hedgehog and Halo discussion before delving into what’s okay and what’s not okay with in-game advertisements. The Gaming Flashback for this episode is the tripping Journey.

The news includes:

  • PlayStation wants ads in its games, too
  • Bugsnax leads late April Xbox Game Pass line-up
  • Amy Hennig is taking another shot at making a Star Wars game

Let us know what you think.

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Gaming Flashback: The Incredible MachineGaming Flashback: The Incredible Machine

The Incredible Machine (TiM) is a game designed and developed by Kevin Ryan and produced by Jeff Tunnel (now co-founder of GarageGames and their successful title Marble Blast Ultra on the 360 and co-founder in Dynamix makers of A-10 Tank Killer and The Red Baron). At the time, The Incredible Machine series came out of the shop known as Jeff Tunnel Productions.

Jeff Tunnel Productions published the first Incredible Machine games from 1993 to 1995 while Sierra Entertainment published all the rest of their titles all the way up to 2001. What is The Incredible Machines all about? It’s a game where you must build a series of Rube Goldberg devices in a “needlessly complex fashion” all to perform some simple tasks. That is the entire point to a Rube Goldberg device, which was originally defined as “accomplishing by extremely complex roundabout means what actually or seemingly could be done simply.”

I think everyone has seen a Rube Goldberg device, their are examples in science museums, and entire Myth Busters Episode about them, they appear in many movies (Goonies used one to open the fence to let in Chunk after he does his dance as did Doc Brown in Back to the Future to cook his breakfast and get his dog food).

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Screw Blu-Ray, We’ve Got DigitialScrew Blu-Ray, We’ve Got Digitial

Since the last breath of HD-DVD rumors have been flying about Microsoft’s need (desire?) to get into the Blu-Ray hardware for their 360. The rumor was feasible because Microsoft already spent time working the HD-DVD angle for their “home entertainment” Xbox 360 console.

Although Microsoft’s Shane Kim told Forbe’s, “I can categorically say that we’re not working on a Blu-Ray player for Xbox 360,” there is further proof in Microsoft’s direction: Netflix. From a profit standpoint, Microsoft’s got more to work with in a downloadable digital format with Netflix than they do sending another specification off to manufacturing.

The effort that went into the HD-DVD addon was significant but with risk comes reward, but risk also comes with the chance of failure. Microsoft had to write it off as a failure, do they really need to go through it all again when digital downloads are the future of media? Probably not.

The Xbox 360 is going to be three years old this year, positioning another addon hardware storage player seems like the wrong idea for many reasons:

  • Spend your R&D efforts on the next-generation console, not more fluff addons to compete against Sony.
  • Blu-Ray for movies is still risky, considering the cost of movies in the market (and their slight increase when HD-DVD died).
  • Global adoption of Blu-Ray is still years off

Undoubtedly, Blu-Ray would be a great storage medium for their next-generation console because it could be established as the core storage platform for developers. If the intent is just to play Blu-Ray movies, you’re going to work hard, today, when adoption rates are so low.

Until you can use a Blu-Ray player for both games and movies, stick with digital downloads of movies and retail purchases for games. Maybe next-generation.