Once upon a time, Activision Blizzards CEO Bobby Kotick kicked a few franchises to the curb: Riddick and Ghostbusters. No doubt, this was a result of the Activision and Blizzard merger requiring some resources to the merged together while others were cut from the lineup. Phil Harrison, the new big suit at Atari/Infogrames has raised these little birds from the ashes with a dream to build them into 100-million dollar franchises.
While Bobby Kotick said the titles, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises,” Phil Harrision sees it as a personal challenge to prove him wrong.
“What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels. If that’s his benchmark, then fine — and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.” (1up)
In many ways, this is the difference in attitudes from a large firm compared to a smaller firm with strong goals and a vision for success. Activision Blizzard is big now, perhaps the biggest publisher in the industry, they can’t be bothered with minuscule 80-million dollar franchises. Others, like Atari, strive to take a title from nothing to something of greatness. Granted, Atari’s failed in a lot of franchises, but with their new ex-Sony executive behind the helm things could turn around and this might be the first step.
Most of the best game franchises in existance today started from nothing but a dream. Big publishers don’t have time to dream, they’re too busy making money off the fanboys of their current franchises.
Hi Guys.
As usual: thanks for your effort in this episode, i highly aprecciate this!
Regarding the topics:
I did not play that much atm, its too hot 😀
I played a little bit God of War on the PS5, a little bit Magic Arena and a little bit Life is strange: true colors.
Turtles: I will buy the game as well, games like these are so much fun with friends and the price is totally fair imho.
Starfield: i watched the short clips, which have been shown during the Microsoft Bethesda showcase event some days ago. But i am not very interested in that game, because its too huge. I sadly dont have the time to play such big games where you have to spent so many time 🙁
Silksong: cant wait to be released!
Hot Wheels: Yes i am excited as well. Looks funny and interesting, even if am not so much into racing games 🙂
Regarding all the other games, i dont know them, so cant say anything about it 🙁
Thanks again and please stay healthy!
Greetings from germany,
Ralf
Dragon’s Dogma 2 might be great if they expand choices with the collaboration features. Maybe have tactical party settings like Dragon Age 2 had, so you can direct collaborative battles without tediously micro-managing.
Great show!