Once upon a time, Activision Blizzards CEO Bobby Kotick kicked a few franchises to the curb: Riddick and Ghostbusters. No doubt, this was a result of the Activision and Blizzard merger requiring some resources to the merged together while others were cut from the lineup. Phil Harrison, the new big suit at Atari/Infogrames has raised these little birds from the ashes with a dream to build them into 100-million dollar franchises.
While Bobby Kotick said the titles, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises,” Phil Harrision sees it as a personal challenge to prove him wrong.
“What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels. If that’s his benchmark, then fine — and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.” (1up)
In many ways, this is the difference in attitudes from a large firm compared to a smaller firm with strong goals and a vision for success. Activision Blizzard is big now, perhaps the biggest publisher in the industry, they can’t be bothered with minuscule 80-million dollar franchises. Others, like Atari, strive to take a title from nothing to something of greatness. Granted, Atari’s failed in a lot of franchises, but with their new ex-Sony executive behind the helm things could turn around and this might be the first step.
Most of the best game franchises in existance today started from nothing but a dream. Big publishers don’t have time to dream, they’re too busy making money off the fanboys of their current franchises.
Hi guys.
Thanks as always 🙂
I played a lot of Magic the Gathering because a new expansion was released. And since wrath of the Koch king classic was released for WoW I got back to it for a lot of hours 🙂 I already wrote that to episode 663 which I listened directly before this episode 🙂
First of all: enjoy your holiday in LA Jonah!
Death stranding? Chapeau! I was so damn excited for this game and I was so hard disappointed … can’t remember whenever a game disappointed me that much. I think I managed to play 10 hours to give it a try, but I don’t think I will ever return to it 🙂
GTA6 Leak: I think the only GTA I played was the first one together with a friend sitting together and he played it, I watched it 🙂
KOF: isn’t there a new Street Fighter coming? I don’t know anything about KoF per Samurai showdown … only Street Fighter 🙂
Sorry that I can’t say so much this time, but I don’t know what to say regarding games I don’t know 🙂
Please stay healthy and keep on gaming!
Greetings from Germany
Ralf