Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
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It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
Hi guys.
Thanks for the episode. I did not find the time to listen to your show on a regular basis the last months, i am very sorry for that 🙁
I moved to a new city, started a new job and all of that took a lot of time and energy.
I hope i can listen to it more often in the future .. one of you guys is reminding me all the time, everytime there is a new episode .. so i will not miss any 😉
Regarding this episode:
I did not play much, nearly nothing to be honest. I think the only thing i played was 1 or 2 hours of Diablo 4 with a friend because of the new season. I did not find any time for playing Magic the Gathering, which is an indicator for my non-existing free time 🙂
– I was never into CoD and never played any of these, so i don´t really care about releases on whatever platform 🙂
– GTA6 release: i really think its funny and in addition fascinating, that a game has such an impact, that other developers plan aroud the release of such a big title, so that they dont fall apart. I never played any GTA but some of my friends do. I bought GTA 5 some months ago and tried to play it … but as mentioned above: my free time is very limited for activities at the moment 🙁
– Helldivers 2: I heard a lot about it, how much fun it is if you play it with friends and how many hours my friends spend playing it. I think i have to look out for it when i will find some time 🙂
That´s all i can say, because all other topics i never heard of or can´t say anything to it.
Please keep up the good work and stay healthy!
Greetings from germany,
Ralf