David Reeves, Sony Europe’s President said, “we simply have to suffer a little” when talking about the PS3, Europe and the competition. He was talking specifically about Sony’s loss of market share, mind-share and overall performance in the latest competitive console arena. While Sony’s president dismisses Nintendo as in a separate market, David Reeves said, “we’ve learned from Nintendo how to grow the market and move from hand-held device to device – they’ve done it brilliantly.”
What Sony may be dealing with is the fact that they’re not top dog in the latest battle for consoles. Europe has taken to the PlayStation 3 better than the United States and they’ve got plenty of fans in the region. There has been a recent upside to it all, some light at the end of the tunnel:
“PS3 games sales are up 53% and there’s a healthy 1.1m pre-order book for Killzone 2, the first of a new batch of IPs that Sony will be counting on.” (guardian.co.uk)
Although it’s reported the PSP says are down 15% and PS2 software sales are down 51%, at least the PlayStation 3 is filling in the gap for some of those losses. At some point you’d expect the PlayStation 2 to decline, gamers are probably migrating over to the new hardware.
They’ve got some things to be proud of:
- PlayStation Network increases revenues by 200% in 2008
- 55% of all PlayStation owners are on PSN
- 17.5 million PSN subscribers
- 53% rise in software sales on PS3
- Won HD format war
Unfortunately PS3 sales were down last quarter by about 9%, perhaps a response to the harsh economic times. And, of course, the fact that Sony’s VP’s are constantly defending their position in the market is a bit disconcerting. As David Reeves said:
“It’s like Ali v Foreman – go eight or nine rounds and let him punch himself out. We’re still standing, we’re still profitable and there’s a lot of fight in us. I don’t say we will land a knockout blow, but we’re there and we’re fighting.” (guardian.co.uk)
Sony is playing the defensive, guarding themselves against the punches of the competition. Nintendo making headlines for sales, Microsoft coming out of nowhere to try to build market share, while Sony holds out for the tenth round to win it in the end? We’re not yet sure if it’s Ali vs. Foreman or if Microsoft is the next Buster Douglas.
(Thanks, Guardian)
Hi guys.
Thanks for the episode. I did not find the time to listen to your show on a regular basis the last months, i am very sorry for that 🙁
I moved to a new city, started a new job and all of that took a lot of time and energy.
I hope i can listen to it more often in the future .. one of you guys is reminding me all the time, everytime there is a new episode .. so i will not miss any 😉
Regarding this episode:
I did not play much, nearly nothing to be honest. I think the only thing i played was 1 or 2 hours of Diablo 4 with a friend because of the new season. I did not find any time for playing Magic the Gathering, which is an indicator for my non-existing free time 🙂
– I was never into CoD and never played any of these, so i don´t really care about releases on whatever platform 🙂
– GTA6 release: i really think its funny and in addition fascinating, that a game has such an impact, that other developers plan aroud the release of such a big title, so that they dont fall apart. I never played any GTA but some of my friends do. I bought GTA 5 some months ago and tried to play it … but as mentioned above: my free time is very limited for activities at the moment 🙁
– Helldivers 2: I heard a lot about it, how much fun it is if you play it with friends and how many hours my friends spend playing it. I think i have to look out for it when i will find some time 🙂
That´s all i can say, because all other topics i never heard of or can´t say anything to it.
Please keep up the good work and stay healthy!
Greetings from germany,
Ralf