After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Hi guys.
Thanks for the episode. I did not find the time to listen to your show on a regular basis the last months, i am very sorry for that 🙁
I moved to a new city, started a new job and all of that took a lot of time and energy.
I hope i can listen to it more often in the future .. one of you guys is reminding me all the time, everytime there is a new episode .. so i will not miss any 😉
Regarding this episode:
I did not play much, nearly nothing to be honest. I think the only thing i played was 1 or 2 hours of Diablo 4 with a friend because of the new season. I did not find any time for playing Magic the Gathering, which is an indicator for my non-existing free time 🙂
– I was never into CoD and never played any of these, so i don´t really care about releases on whatever platform 🙂
– GTA6 release: i really think its funny and in addition fascinating, that a game has such an impact, that other developers plan aroud the release of such a big title, so that they dont fall apart. I never played any GTA but some of my friends do. I bought GTA 5 some months ago and tried to play it … but as mentioned above: my free time is very limited for activities at the moment 🙁
– Helldivers 2: I heard a lot about it, how much fun it is if you play it with friends and how many hours my friends spend playing it. I think i have to look out for it when i will find some time 🙂
That´s all i can say, because all other topics i never heard of or can´t say anything to it.
Please keep up the good work and stay healthy!
Greetings from germany,
Ralf