When we invest in a new video game we want to feel satisfied by the content supplied in the game, we want to know we’re getting our moneys worth in the investment. Publishers, on the other hand, want us to keep our old games so they stay out of the used market. A publisher does not make a dime on used game sales. Their primary weapon to stop game sales? Downloadable Content (DLC).
1. Publishers Spend Lots on Marketing
A great example being GTA IV, hardcore gamers have a short attention span and live on hype more than physical games. Today, games live in press releases, demos, cinematic and live gameplay footage at conferences and on the web. Then, a game hits the shelves and sells millions of copies for a week or two before it’s forgotten. Publishers have marketed their game well, spent thousands on conference booths, streaming video bandwidth and rushing game demos through development and testing cycles early to get eyes on their titles.
Let’s face it, gamers that scrambled to buy Grant Theft Auto IV have moved onto the next big title or have decided to go outside for some fresh air (probably the former). Hardcore gamers consumes games like candy, sells them off for store credit and works towards their next purchase.
2. Publishers Want Loyalty
DLC breaths new life into old games, making them remain valuable for months after the hype and excitement has died. We’re now spending USD $60.00 for some of these new “current generation” game titles for a few days or weeks of excitement. Free downloadable content brings new reasons to play our “old stale” games and allows us to feel comfortable about our 60 bucks spent on a title.
Rainbow Six Vegas 2 is receiving a new “Fan Pack” for gamers to re-energize themselves about the “old” sequel to Rainbox Six Vegas. A game released in March is considered old by gamers, probably rarely played on Xbox Live anymore and needs something to keep the fans interested. This helps build loyalty to your product so the next franchise title which is released has a better chance of being purchased by your fan base because they can look forward to additional free content in the future.
3. Publishers Hate Used Games
Publishers are helping stick those games in the hands of the gamers for a longer period of time by supplying free add-on packs. Why would you re-sell your precious title back to the store when you could hold it and wait for potential DLC?
Publishers receive no revenue from the resale of a video game so it’s in their best interest to keep it out of the used markets. If there is a chance your beloved game will receive new features, at no cost to you, wouldn’t you hold off from selling it to see what’s coming?
Once a gamer has sold their title to a retail chain for pennies they’re unlikely to re-buy the title with the typical 80% markup when DLC arrives. They may opt to borrow a friends copy or rent the title rather than re-purchase it; neither fair well for the publisher in terms of revenue.
Games are expensive. Consumers must be wise to the best value in their video game titles and publishers want you to choose them for your gaming entertainment. Competition is high, profit margins are low and the market is all about sales volume. Publishers want repeat customers, people who feel their games are valuable before and after the purchase and are willing to share their loyalties with others.
Do you collect old console games, or do you sell them off to game stores and/or eBay? Would you consider holding off a sale if there was a great chance of new downloadable content?
This probably doesn’t come as any surprise to Burning Crusade owners, but think on this… you can’t play Wrath of the Lich King without the core game and the Burning Crusade expansion. New adopters of the WoW haze will be investing a good deal of money, before monthly charges, to get into the full experience of Lich King.
I liked the show, it was fun. I really hope Liam (I hope I remembered the name) will recover.
@New R18+ guidelines drawn up:
It is a step forward, true, but not without some question marks.
I personally don’t like their definition for what’s allowed in terms of violence for R18+. It’s very ambiguous, and it could lead to a handful of people selecting what’s R18+ and what’s RC depending on their personal taste and/or “gifts” received from publishers …
Lol “device that you could plug in” 😀
Jonah, enforcing such fines is a bit more difficult and costly than what a government is willing to invest.
@Kojima: This year has become meaningless
I feel the guy 🙁 … I also have no idea how the last 365 days passed.
Derrick, I definitely agree with the CISCO engineer vs. game devs. While I do put some heart on the stuff I work at my day job, it is far less that what I put into mods or other personal projects.
And while the money comes from the day job, the satisfactions and frustrations come from personal projects. It’s where the heart is.
@Chinese labor camp prisoners forced to play MMOs:
Playing MMOs as a punishment … there’s just something weird about it. I mean as long as you have the freedom of choice as to when to start playing and when to stop playing, MMOs don’t seem that scary.
But when you’re forced to stare in the monitor for hours and hours, day after day, I can see this having the negative effects that would make playing MMOs an effective punishment.
I guess any activity can be turned into a punishment, as long as you can turn the punished person into hating that said activity.
– you can play it while pooping!
Actually, that is a good selling point 🙂 Think of Chinese prisoners again: now they can stack all consoles in a room and have the prisoners “work” from anywhere on the compound 😛
Derrick, you’re not letting down anybody. I enjoyed the podcast a lot, mostly for the personalities of you guys. And by reading the comments in the show you allowed the listeners to somehow connect with you guys.
Anyway, I’ll keep an eye on the RSS feed. Who knows.
at first i was happy because when i updated the podcast on a smartphone i finally saw the new episode and i said yes!!!! Then i saw the title i was like oh man but its okay derrick and jennifer i will only consider this a pause and you could continue anytime you like @qotw i would like to be surprised to see the podcast up and running again
ill be playing minecraft while your gone and will always wait for your comeback
Thanks for all the memories. The TD gaming podcast got me through 2 years of night shifts and was always a weekly highlight. All the best to all of you in the future.
Hope things continue to improve with your son, Derrick and Jennifer. Thanks for your efforts Jonah over the last 20 episodes. And farewell to my fellow listeners and commentors. (Especially Herr_Alien, who always had something insightful to add. Maybe you should team up with Jonah for continuing the cast =D. )
Roger, Wilco, Over and Out.
@Tristan: the thought occurred to me too, but unfortunately (1) I am too PC-centric to be of an actual use to the podcast and (2) spare time is always an issue for me. To get an idea, I got a copy of Portal 2 for … almost a month now and I only managed to play 30 minutes of it.
Add to that time zone differences and things like synchronizing schedules can become hairy.
As for the question of the week, I would love to see the podcast continue.
Jonah, a piece of advice, if you do decide to continue: take a small break to think a bit on the format, find somebody to co-host it, help you out with editing (btw, since editing doesn’t require synchronizing schedules, I can help out with that).
I’ve really enjoyed the podcast since I started listening to it a couple of years ago and it’s sad to see Derrick and Jennifer leave, but I hope things work out well for you and your family. All the best for the future. Thanks to Don too, he was a pretty cool host 🙂
I do hope that you find a way to continue the podcast Jonah, as I think you’ve done a really good job as co-host for the last 20 or so episodes. But if it doesn’t work out, thanks for your efforts too.
And yes, Herr_Alien, you’ve been a legendary listener 😛 Every week without fail there’d be a comment from Herr Alien with many insightful nuggets of wisdom.
So anyway, if this is the end….. So long, Farewell… and I leave you with this:
“Roads? Where we’re going, we don’t need… roads.”
A new episode is coming out tonight. Didn’t have time for Reader Feedback, but hope you enjoy it!