Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ĂśMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
Guitar Hero III hits
@No PSN unless you waive lawsuit
On the behalf of the PC community, we welcome all PS3 players to join us :P. Or play SP games only, assuming that the SP games don’t require a PSN connection.
My guess is: the network is not safe, and they [Sony] don’t plan to fix it any time soon, so they don’t plan to play nice. Something evil this way comes, at least for PSN customers.
Jonah, pipe down 🙂 …
@DC Universe Online goes free-to-play
Peer-to-peer MMOs + free-to-play may be the only way for small devs to start off an MMO.
As for free-to-play as the single business model in the futire, dunno. If the game is stunning, people will pay.
@Microsoft: Xbox TV this Fall
So basically competition to Netflix and Hulu. The more the merrier, if you ask me.
@Rogers Cable ordered to stop throttling gamers
Throttling is cheaper than replacing lines with ones of a higher capacity. I find it weird though that a third party entity orders a cable company how to do their business. It should be the customers, voting with their wallets that do that.
@Nintendo and Valve say no to smartphone games
Dunno about your explanation Jonah. Valve didn’t mind doing games for PS3, Mac and it is now pushing Steam for XBox 360.
One thing that I keep ‘feeling’ about Valve is that they’re understaffed: between making games and improving Steam, they might actually lack the resources to move to that market.
Oh Paul … everybody dies at one point or another, and we have little control over it.
@QOTW:
Well, the very first one I played is WWF: Royal Rumble, on the Sega Genesis.
Hi, fairly new listener here. I came across you while searching for a decent podcast about games, but couldn’t find one that I actually liked. I finally found your podcast, which is very enjoyable, especially because of the chemistry going on, you work well together.
@DC Universe going free-to-play: I think that all these MMOs going f2p is a good sign because it shows companies that they could make more profit if they stop trying to get loads of money upfront and instead gain the loyalty of their customers.
@Nintendo and Valve saying no to smartphone games: For both their businesses, I think it’s best that they want to focus on products for their platforms only. I remember Nintendo once saying that they don’t consider smartphone games to be “true” games, and I don’t think they will contradict themselves too soon.
Oh and to Paul: I know where you’re coming from with all this want of hate-mail. I have this “problem” myself too. It’s just a need you have after being so nice to people and receiving only praise. I haven’t yet received any hate, even after having asked for it, and so I won’t give you that satisfaction either.
No PSN for you! – Congrats on breaking the story guys, too bad you didn’t get the recognition you deserve, but us listeners know the truth, if that means anything at all. I am glad that this was actually pointed out, and its so hard to believe that a big company like Sony cares more for their wallets than their customers. GASP
Qwikster – It seems like a reasonable decision, people wanted games, and that’s what they are giving. The only thing that I could see being a problem is the price. I know GameFly charges 23 dollars a month which is too much for me, but if Qwikster can do the same thing GameFly does but cheaper, I will definitely be utilizing this feature.
Xbox TV – It seems that the Xbox is going to be an all around entertainment system rather than a gaming platform. They just keep on adding features to it, and if they had one the HDDVD vs. Blu-Ray wars, they PS3 would be dead. For only 200 dollars you can get one, and then you can pick and choose what features you want to pay for. Microsoft has handled this console well, even when your console fails, they fix it and send it back with a 1 Month Gold Subscription, they are doing everything right in my eyes.
No Smartphone Games from Nintendo – I think that the main reason that they aren’t doing this is that they don’t want to be giving anything to their competitors. It has been said many times that the DS’s main competitor is the iPhone, and if Nintendo were to give content to them, they would be taking money out of their own pockets. In my opinion, it was a good decision to stay away from smartphones, in Nintendo’s case.
QOTW – The first game I can remember playing would be Doom. Their is also the N64 games, but Doom seems to be pretty prevalent in my mind when it comes to the first. I can still map out the first chapter’s levels in my mind.
Super question, but I don`t think that I remember…
QOTW – My vanilla answer to this question is Super Mario Brothers for the NES on my 4th Birthday. I kept running full speed ahead on level 1-2 hoping to beat the koopa troopa to the low hanging formation of blocks only to run right into him every time. It took the older neighbor to teach me how to actually play video games before I learned my lesson. Alas, I’ve retained this bullhead, brute-force strategy to gaming to this day. I suck at video games unfortunately.