Like a washed up superstar, Grand Theft Auto IV continues to drop in NPD figures. This Axl Rose of video games came on strong and sputtered out into oblivion with barely a notice, leaving the spotlight and all hype behind it. This drastic fall may hurt any negotiations “behind closed doors” with Electronic Arts and their constant attempts to take over Take-Two.
Prior to the release of GTA IV we, in our gaming podcast, predicted a huge launch would up the anti against the bids on Take-Two from EA but things didn’t work out exactly as we expected. Although the game has sold 8.5-million units, it might not add any new bargaining power to the back door negotiations.
A game company is only as good as their games. A hit title which dies out quick helps financially guide the future of the company; technically the future isn’t so bright. With the title quickly falling off the top game sales charts we may never see it hit record sales figures to match that of smaller titles. Having one hot title every four years that “breaks records” for a week isn’t a strong weapon against a low bid from a larger publisher.
While EA may not have any record setting “one week” sales titles yet, they do have a consistently strong set of titles which stick on the charts for months with newer titles arriving to take their spot when they fade. The same can be said for a few other notable publishers, Activision and Ubisoft. To survive in the hot game industry, especially with market downturns, one must have a cycle of great games to publish throughout the year consistently year-over-year in order to provide evidence of their financial stability.
Assuming the bid won’t raise for GTA IV, where does that leave Take-Two? Perhaps Take-Two is better off under the umbrella of Electronic Arts after all. The waters are getting more hostile in the industry as companies compete for gamers attention with 100-million dollar titles and casual games and game consoles (read: Wii) start to build a whole new none-gamer-style momentum.
Is Take-Two better off under the EA brand?
@Ubisoft polling gamers for next Assassin’s Creed setting: I would love it if they used multiple settings for Assassin’s Creed 3.
@Newell: Piracy is “almost always a service problem” and not price, DRM agitates: I agree with him completely, even though I think game prices are a little bit steep for me at my age.
@Christwire makes mock petition asking Pres. Obama ban Skyrim: Trolls will be trolls. This is just silly and it’s sad that it even got any attention.
@Microsoft refunds victims of Marketplace phishing scam: I’m really pleased that they seem to be taking the Valve route, to be nice to the customers instead of treating them like insignificant numbers.
@QOTW: I won’t buy holiday gifts for anyone. Period.
@”Badass”: Are you kidding me? This looks to me like a broken forum filter. And why oh why do they still use a single database for forum band AND account bans?
@Piracy is “almost always a service problem”:
Yes and no. Yes, a bad service will lead to higher piracy rate. Still, 60 USD is too high for Romania , so price-point triggered piracy still exists, at least in my country.
And Newel is not entirely honest there: when launching in Russia, besides doing it at the same time with the rest of the world, they also reduce the price of the games: around 20 USD versus 60 USD in the rest of the world.
@mock petition asking Pres. Obama ban Skyrim:
Paul, they made you read this because the petition is funny.
And the truth is that politicians don’t really give a crap.
@Holiday shopping madness:
Woohaa !! 🙂 Wait … doesn’t this qualify as an assault? Normally she should be charged …
This is pretty sick … you can get discounts at other times, no really need crowd up the shops during one day.
@Microsoft refunds victims of Marketplace phishing scam:
Microsoft went above what was required from them. I mean you cannot blame Microsoft from whatever clicks you made.
@QOTW: … yes. I guess it says a lot about myself 😛