Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
This year Microsoft believes they’ve got a heavy hitter lineup of titles starting around now until the end of the year including: Gears of War 2, Fable 2, Guitar Hero: World Tour, Rock Band 2 and Fallout 3. They’re also looking at Lips, their karaoke title with a casual appeal to bring on the sales figures this season.
No Paul again, you know the drill.
Lately I’ve been ignoring all these articles just spewing out rumors day after day, hoping one of them will be right. First, IGN comes out with “Report: BOTH New Xbox and PS4 Will Be Shown At E3”. The very next day they wrote that an analyst said none of the consoles will be shown. And now yesterday, they came out with “Microsoft or Sony To Quit Console Race?”. Seriously guys, stop guessing and just wait for E3 for goodness sake.
And also I hate when they say an “analyst” says so. Oh, it must be true then because this guy gets paid to “analyze”.
@Rumor: Next Xbox tablet-based?: Even though the Wii-U will be sort of tablet-based, I think that Microsoft wouldn’t be able to pull it off and will just end up sucking.
hey guys… hope you can read this before recording the 247th!
@ps4 and 720: I hope they will be announced at this next e3 but i am ready for dissapointment. and yes, if the ps4 do not have some awesome co-funtionality with the vita, sony will be effectivelly killing the it
@diablo auction houses: not only south coreia: you guys talked about south coreia and russia, but you did forget about the prisoners in china gold farming in WoW who are obligated to do it (a few months old podcast). sad stuff
@SOPA: i am a brasilian gamer who has warned all american friends to help not passing this bill project because it will affect not only US but all the world. i like the machinima channel on youtube. SOPA would kill them
@before last week’s QOTW: my only handheld console is my trusty dark DS lite and i play on it since it lunched and still love it!!! SO SHINNY
my most played game of 2011 was CoD MW2 and BF3. i know.. the controversy…
the most surprisingly fun game was terraria most preciselly after patch 1.1.
most dissapointing is Black ops (not even 100h of gametime according to steam)
LOVE YOU GUYS, KEEP IT UP!!!
I’ve heard happier versions of Jonah before.
@Gaming Flashback:
Ha ha ha 🙂
The game was mentioned before, but Jordan made this particular flashback entertaining. The other 9 games? Please make a list.
@Fallout MMO rights belong to Bethesda as Interplay settles
Well, I guess Interplay got what it aimed to get. Jonah, it’s not the ‘wrong people won’. When you sell your IP, you won’t be able to make games on it. They should have known that before selling out to Bethesda.
Yes, they had some provisions in the contract allowing them to use the name for an MMO. That’s just not enough though. Interplay should have known better.
@ Next Xbox tablet-based?
No. They want to use PC-like hardware, so that they don’t have to worry too much about software. Plus, the more components (tablet, base station etc etc) the more expensive. So, no.
They will make it more slim, I suppose. Heck, even add a touch screen front panel. But that’s it.
@Diablo III release held due to South Korea (from GameFront)
Erm … yeah, I guess it a bit more difficult to foresee all legal difficulties, especially when you need to keep an eye on all the countries you want to ship …
@QOTW – hardware specs, as asked by your reader:
My ‘modern’ machine is a single core Sempron 3000+, 1.5 GB RAM, ATI Radeon 4650. 🙂 Pretty ancient.