Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
This week we’re on vacation but Don is not, so he took the time to build out a cool mashup of some of the podcasts most memorable “moments.” Of course, most of them are the strangest bloopers and oddities that we had a couple lol’s re-listening to them. Consider this the greatest moments in the last sixty episodes wrapped up in a 4-minute time period. Holy crap.
@The Old Republic of “warping kids” with pro-gay message:
… something tells me that being gay is not an acquired taste, so I have my doubts about “warping”.
@Rumor: Next Harmonix project being released on XBLA, PSN, and Facebook
You know what? I’m gonna call any game/genre that requires a new/dedicated controller a fad.
I don’t care about fads. Next!
@ extreme sports videogames back to prominence
Dunno. People who like extreme sports will just do the sports.
@SNK brings Neo*Geo back as a handheld
Emulators, people, emulators. Apply the right filtering and you can play it on pretty much on any resolution.
Paul, I’m not making names up. Worst case, I spell them badly.
http://en.wikipedia.org/wiki/Prypiat
If you can’t figure out a good question of the week, you can use this one: “What would be a good question of the week?” 😉
“You know what doesn’t exist in the Star Wars universe? God.”
touche Jonah!!
Actually, there’s a reason there’s no question of the week, and it’s not because I couldn’t think of one. You’ll see.
There’s a reason for no question of the week? I’m anxious to know what’s coming up in episode 250, I wonder what could be that special in a podcast.
@Vita: I’m just going to repeat last week’s comment which didn’t get posted: No surprise here to me. I knew that the PS Vita was going to have a rough launch no matter how good they say it is. It has to appeal to the masses and have good software for it to sell.
sup .i really missed 2 episodes and this new one, just came here to say that oliver lance and oliver are the same. @special 250th episode I really hope that you could get derrick and jennifer in the podcast coz I really miss em…still downloading this episode
Sup.
@=The Old Republic of “warping kids” with pro-gay message . I mostly disagree with lesbians and gays coz I am a christian myself and i have been wanting to punch gays on my class BUT its not Biowares fault coz its how you allow your kids its your parents fault if they allow you to play those “gaymes”
@PS Vita continues to struggle in Japan
Now this is what happens if you make a portable console then you smash all the good things together ,I MEAN wth its like a DS on steroids
BTW oliver and oliver lance are the same .I wish the special would be Derrick and Jennifer hosting the show